FASHION Magazine
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Here’s What a goop-Approved Fitness Weekend Is Really Like
Few brands garner as much interest as goop in 2018: both praiseworthy and scathing. The company’s advice and prescribed way of life—doled out in newsletter, website, IRL pop-up, social media and podcast form, among others—incessantly rubs some the wrong way. But that backlash, controversy, and criticism all drives goop’s bottom line and popularity level into […]
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