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The low down: After living the life of a freelance writer (and awesome street style photographer for us) in her hometown of Toronto, Lia Parsley and her husband moved down to Austin, Texas where she began her Etsy shop, Violet Crown Vintage in August of this year. Parsley’s interest in fashion, styling and vintage treasure hunting made her realize that she had a perfect opportunity to find and share some great pieces from a city that is known for having some of the best vintage clothing in the world.

Parsley did her research before they made the big move and found out that in the 1800s the city became known as the “City of the Violet Crown” because of the purple glow that appears over the hills and horizon after sunset during winter. “Twilight being my favorite time of day, I knew in the name ‘Violet Crown’ that I had a particular feeling I wanted to capture for the brand,” she says. And thus, a store that provides unique and timeless vintage pieces—that are still contemporary—was conceived.