FASHION Magazine
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Edmonton: A soignée stop for moms-to-be
An expanding waistline is never a good thing unless, of course, you are pregnant. Yo Mama Maternity Boutique (10122-124 St, 780-488-0040, yomamamaternity.com) is where you’ll find Edmonton’s soignée moms-to-be (the ones who wouldn’t dare think of covering up their yoga-toned prenatal bodies with shapeless frocks or oversized T-shirts) skillfully navigating the racks of fashion savvy maternity clothes from much sought-after brands including Ripe, Olian, Love My Belly, Inca Mama and Jules et Jim.