FASHION Magazine

Rihanna, queen of pregnancy fashion herself, is pushing the maternity wear game forward, proving once again that maternity lingerie can be sexy, functional and comfortable all at the same time, with her latest collection for Savage X Fenty. RELATED: Rihanna Has Her Pregnancy Outfit Formula Down Pat In a series of Instagram posts shared by […]

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See Kate Middleton’s full look here » Nothing cures a case of the Mondays like some Kate Middleton style news, as the Duchess of Cambridge was out and about today in the Kensington area of London for a series of public appearances. Early this morning, Kate visited Family Friends, a volunteer organization that benefits underprivileged […]

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See all of Kate Middleton’s recent looks » The baby bump hath arrived! After months of a mere curvature around her midsection, Kate Middleton is officially showing and it’s just in time for Kensington House’s just-launched Twitter and Instagram accounts. Though we doubt that @KensingtonRoyal’s feed will be flooded with #ootds or #tbts, the accounts […]

The post Kate Middleton’s baby bump was out and about at today’s Clore Art Room appearance appeared first on FASHION Magazine.

See the pregnancy red carpet looks up close »

While the royal baby bump watch has sadly come to an end number of A-list stars have been seen flaunting their motherhood on the red carpet including two glowing mothers-to-be Kate Winslet and Melissa George at TIFF 2013 this past week.

Last Saturday, Kate Winslet arrived on the red carpet for the premiere of her film Labor Day looking absolutely radiant in a black floor-length gown by Jenny Packham. The bespoke dress featured a deep V-neckline and an empire waist with a Swarovski embellishment at the centre—a perfect showcase for a growing tummy. Winslet chose to keep her accessories at a minimum with a metallic box clutch, forest green pointed-toe heels and subtle silver and diamond jewellery. With a healthy, natural glow of an expecting mother-to-be, a no-fuss chignon with side-swept bangs and coral pink lips finished off her graceful red carpet look.

After Kate Middleton thrilled the world with her poise, grace and style during pregnancy this summer, the bar got raised real high for what an ever-expanding waistband means for pregnant women everywhere. For those of the fashionable cloth, it posed a welcome challenge: Look perfect while feeling your worst. Happily, it seems for six Toronto […]

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As the age-old saying goes, first comes baby, then comes… maternity line? Reality TV star and fashion mogul Jessica Simpson is set to cash in on the recent birth of daughter Maxwell Drew, born just two weeks ago, with the launch of the aptly named Jessica Simpson Maternity Line.

The namesake maternity line marks the 24th product classification of Simpson’s nearly $1 billion empire. (The Jessica Simpson Collection already sells everything from shoes to lotion to sunglasses.) Altogether, it’s been a pretty profitable pregnancy: there’s her much-talked-about $3 million deal with Weight Watchers, and the first baby pictures of Maxwell were just sold to People magazine for $800,000.

I’m not sure if it’s just something in the air, or something in the water, but it seems as if every woman I walk past on the street is pregnant.  And it’s not because I’m eagerly looking for baby-bumps to live vicariously through, the myriad bumps are hard to ignore.  As is the fact that maternity wear has clearly changed for the better.

An expanding waistline is never a good thing unless, of course, you are pregnant.  Yo Mama Maternity Boutique (10122-124 St, 780-488-0040, yomamamaternity.com) is where you’ll find Edmonton’s soignée moms-to-be (the ones who wouldn’t dare think of covering up their yoga-toned prenatal bodies with shapeless frocks or oversized T-shirts) skillfully navigating the racks of fashion savvy maternity clothes from much sought-after brands including Ripe, Olian, Love My Belly, Inca Mama and Jules et Jim.