FASHION Magazine
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They said/We said: Jessica Simpson continues her retail domination with a forthcoming maternity line
As the age-old saying goes, first comes baby, then comes… maternity line? Reality TV star and fashion mogul Jessica Simpson is set to cash in on the recent birth of daughter Maxwell Drew, born just two weeks ago, with the launch of the aptly named Jessica Simpson Maternity Line.
The namesake maternity line marks the 24th product classification of Simpson’s nearly $1 billion empire. (The Jessica Simpson Collection already sells everything from shoes to lotion to sunglasses.) Altogether, it’s been a pretty profitable pregnancy: there’s her much-talked-about $3 million deal with Weight Watchers, and the first baby pictures of Maxwell were just sold to People magazine for $800,000.