FASHION Magazine

As the age-old saying goes, first comes baby, then comes… maternity line? Reality TV star and fashion mogul Jessica Simpson is set to cash in on the recent birth of daughter Maxwell Drew, born just two weeks ago, with the launch of the aptly named Jessica Simpson Maternity Line.

The namesake maternity line marks the 24th product classification of Simpson’s nearly $1 billion empire. (The Jessica Simpson Collection already sells everything from shoes to lotion to sunglasses.) Altogether, it’s been a pretty profitable pregnancy: there’s her much-talked-about $3 million deal with Weight Watchers, and the first baby pictures of Maxwell were just sold to People magazine for $800,000.

Bring on the lipstick! See all the posters »

When you think of beauty trends, weight loss commercials are generally not the first (or even second, third, or fourth!) thing that comes to mind. However, we can’t stop watching this French ad for Weight Watchers—all because of its stunning makeup artistry. Created by Parisian agency Fred & Farid, the commercial and posters are a huge departure from anything we’ve see this side of the Atlantic. Gone are the approachable spokeswomen and their before and after poses. Instead: bright, highly saturated shots of lips and food—with creative lipstick designs at the centre of it all.