FASHION Magazine
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Canadian Superwoman Lilly Singh is Joining the Late Night Boys’ Club
Canadian YouTube Star Lilly Singh is one of the world’s most successful—and most lucrative—YouTube stars. At just 30-years-old, the Scarborough-born, York University-educated entertainer has created a production company (Unicorn Island Productions), become a New York Times bestselling author (”How to Be a Bawse: A Guide to Conquering Life”) and amassed 14 million YouTube subscribers, 8.3 million Instagram […]
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Liv B Is Busting the Myth That Delicious Vegan Food Isn’t Budget Friendly
The other week, I ordered a $30 head of cauliflower at a trendy Toronto restaurant. I thought it seemed somewhat absurd to charge that much for a meatless dish, but when I asked how it was made, I understood the valuation: the leafy vegetable spent several hours being boiled, braised, basted, roasted and then doused in various homemade sauces. This lovingly created cruciferous was […]
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What the Top Trending Videos of 2018 Say About Canadians
As we fill our mugs with eggnog, put Mariah Carey on repeat and prepare to head into 2019, we start reflecting upon this past year in pop culture. YouTube Rewind—an annual unveiling of top trending videos broken down by country—provides a clear lens with which to look back at 2018. What does our fascination with […]
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Naomi Campbell is a Vlogger Now + More Fashion News You Missed This Week
View this post on Instagram My new @youtube channel, ‘Being Naomi’ is now live !! I am SO incredibly grateful and looking forward to finally sharing this project with the world. It’s amazing that I have the opportunity to tell you my story, show you who I really am, and inform you about the issues […]
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Victoria Beckham Is Skipping the Spice Girls Reunion Tour to Become a YouTube Vlogger
YouTube vlogging seems like a great job. You talk into a camera, add a couple of special effects, rack up 600k views, parade yourself around at Vidcon, and sign a sponsorship deal with a major brand. When you’re tuning into the videos from your couch, the lucrative gig looks pretty inviting. Which is probably why […]
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Here’s a Spooky Halloween Playlist You’ll Actually Want to Listen to
Hosting a party this Halloween, but don’t know what kind of music to play? Don’t worry, we’ve got you. Check out these Halloween party anthems that aren’t painfully hokey. Rockwell – Somebody’s Watching Me Beyoncé – Haunted Ramones – Pet Sematary Blawan – Why They Hide Their Bodies Under My Garage? Lady Gaga – […]
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Watch YouTuber LaurDIY Teach Us How to Craft a Sparkly Witch Costume for Halloween
A scroll through her Instagram feed, and Lauren Riihimaki looks like every other brunch-loving, millennial pink-obsessed 25-year-old. The only difference: she has 4.6 followers, a photo from the set of Live With Kelly and Ryan and a link in bio that leads to a YouTube video with 8.8 million views. True to her social media handle, LaurDIY […]
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Can YouTube Predict the 2018 MTV Video Music Award Winners?
I am known to judge the cultural significance of something based on cold, hard numbers. AKA, how many people enjoy the thing—regardless of the quality of said people’s taste. (Read: last year I called Despacito the best song of all time based on evidence that it broke just about every streaming record, and became the […]
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Allegra Shaw Talks Starting a Sustainable Clothing Company and the Pros and Cons of Life as an Influencer
At 25 years old, Allegra Shaw has already spent seven years tirelessly creating content, a move which has earned her almost 650,000 subscribers on YouTube and over 135,000 on Instagram. We got the chance to ask the Toronto born-influencer questions about her journey so far–from the creation of Uncle Studios (the clothing company she founded […]
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4 Canadian Creators You Should Follow
With websites, book deals, community clubs and custom merchandise, these next-generation content creators are transcending their pages and feeds to build mass-media empires. They’re redefining the entertainment industry, and they’re doing it on their own terms. hey cuties! I’m taking over the @capbeautydaily IG story today.. follow along weeeee ??♀️???♀️ A post shared by LEMON […]
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YouTube Music is Here — & It’s Going to Change the Way You Stream Songs
The YouTube rabbit hole is something we all know too well. You click play on a recommended Cardi B music video, and 30-minutes later you’re watching a four hour golden retriever puppy cam live stream. How did I end up here?! How did YouTube know exactly what I needed to see?! What kind of crazy […]
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Introducing Point+Shoot, The Production Company That’s Reinventing How Beauty Content Is Made
A year ago, Michelle Phan—the beauty blogger who basically invented beauty blogging a decade ago—released a viral YouTube video called “Why I Left,” explaining her hiatus from YouTube and digital detox. Today, the video has over 11 million views. Part of Phan’s return to the industry involved a rebirth of her makeup line, Em Cosmetics, […]
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