FASHION Magazine

Here at FASHION, we’ve always been huge fans of Canadian designer Hayley Elsaesser, because of her playful approach to fashion and unrelenting devotion to promoting inclusivity and diversity. Recently, Elsaesser ventured into the beauty world, releasing a collection of lipsticks with Annabelle Cosmetics, many of which promptly sold out. (We’ve tried them all and trust […]

The post Watch Hayley Elsaesser Demo Her Nighttime Makeup Routine (Obviously Glitter is Involved) appeared first on FASHION Magazine.

When Patrick Starrr launched his huge (and hugely successful) first collaboration with M.A.C Cosmetics back in December, the brand announced that they’d tapped the YouTube star to create not one, not two, but five different collections. We sat down with Starrr when he was in Toronto to launch the second of those five collections, two […]

The post Patrick Starrr on Dealing With Haters, His New M.A.C Collab and The Beauty Mistake He <em>Hates</em> appeared first on FASHION Magazine.

It’s that time of year again! YouTube Rewind is here to pinpoint Canada’s most popular videos in 2017. This year Canadians headed to the video platform to gasp as a sea lion got a bit too frisky, to giggle as a toddler stole popcorn from Prince Harry and to fall in love with falling in […]

The post These Were Canada’s Top Trending Videos in 2017 appeared first on FASHION Magazine.

Halloween has more or less become the excuse to show off your squad to the world on social media. Given that you and your friends are already heading to the same party and will be getting ready together, it actually makes perfect sense to dress up as a group. For those who already have figured out your […]

The post 8 Group Halloween Costumes You Can Do With Makeup appeared first on FASHION Magazine.

Makeup lovers, rejoice. The most wonderful time of the year is just around the corner. If you think about it, putting on a Halloween costume is no hard task (though finding an actual outfit is another story). The true skill often lies in what you decide to do in the beauty department. And for beauty […]

The post The 10 Most Mind-Blowing Halloween Makeup Tutorials on YouTube appeared first on FASHION Magazine.

We’ve officially reached peak Instagram eyebrows (you know the ones—light in the front, getting progressively darker at the ends) and honestly, we’re not really here for them anymore. The boxy, heavy shape isn’t flattering on everyone, and they just take so damn long to draw on. And if it rains? Forget about it. We tapped […]

The post How to Accentuate (Or Fake!) Bushy, Feathered Eyebrows appeared first on FASHION Magazine.

Picture it: you’re getting ready for a casual day of errands and decide to put on some makeup. You reach for the basics, of course, concealer, lip balm, mascara, lavender eyeshadow and lipsti—wait, what? Yup. We’re officially declaring lavender an everyday shade. Kind of. Pastel makeup may seem intimidating and have, let’s face it, a […]

The post How to Wear Pastel Makeup (In Like, A Non-Tacky Way) appeared first on FASHION Magazine.

It all started with eyeliner. When cherub-faced influencer Aysha Harun, who goes by the handle “KeepItBeautifulXO” on YouTube, was still in middle school, she started playing around with makeup and couldn’t get enough of dark pencil liners. That is, until she discovered a frosty blue eyeshadow palette a year later. “Everyone was telling me I […]

The post We Talked to YouTuber Aysha Harun About Representation in the Beauty Community appeared first on FASHION Magazine.

Perhaps more than any other type of makeup, blue eyeshadow has a seriously bad reputation. It immediately brings to mind some less-than-ideal things: ’80s makeup, frost and glitter up to your brow bone, and well, this. Overall, not good. But over the last couple of years, we’ve seen blue eyeshadow pop up on the runways […]

The post The Right Way to Wear Blue Eyeshadow appeared first on FASHION Magazine.

Canada is having a moment. From seeing more than a handful of Canadian artists topping the charts to having our Prime Minister cover Rolling Stone, all eyes seem to be on our great nation. And now it looks like YouTube is giving us another reason to be proud. Launching today, the video-friendly social media giant […]

The post YouTube Launches a New Channel to Spotlight Canadian Talent appeared first on FASHION Magazine.

Monochrome is having a real moment—and we don’t just mean matching your outfit to your shoes to your accessories. (Although you should definitely give that a spin.) Monochromatic makeup is a surprisingly refreshing way to update your makeup routine. Who would have thought that the matchy-matchy look would come back, right? But thanks to celebs […]

The post How to Wear Monochromatic Makeup appeared first on FASHION Magazine.

We’re obsessed with glitter makeup and it seems we’re not alone. Unicorn and mermaid-inspired makeup looks have been going strong since last summer, and neither trend shows any signs of slowing down. And what do they both have in common? Lots and lots of glitter. Whether you’re looking to go glittery with a capital G, […]

The post Every Single Way You Can Wear Glitter on Your Face appeared first on FASHION Magazine.