FASHION Magazine

The world of beauty tutorials is hard to navigate. For every technique you’re hoping to learn (winged liner, glitter lips, anything really), there are thousands of videos on YouTube to comb through to find just the right one. So you can imagine it’s refreshing AF when we come across tutorials that don’t take themselves too […]

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You may remember that we recently held an open call for a new beauty vlogger, called #FMBeautyClass. We asked vloggers to submit a makeup tutorial video and tell us why they should be the newest member of our team. We poured over every single submission and picked our winner, the very talented Sarah Dunk! Check […]

The post Introducing Sarah Dunk, FASHION’s New Beauty Vlogger appeared first on FASHION Magazine.

Following in the footsteps of CoverGirl and Maybelline, Rimmel London is the latest beauty brand to announce a male YouTuber as their ambassador. British YouTuber Lewys Ball is only 17 years old but has amassed am impressive following of 49,000 on Instagram and 157,000 on YouTube. Get ready to Live the London Look. Super proud […]

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If you ask a professional makeup artist to cover you in layers upon layers of foundation, boxed brows and enough highlight to cover your nose, they’ll most likely leave and never come back. These trends, adopted by almost every Instagram star, aren’t really an IRL thing. They’re meant to be photographed. (So don’t worry if […]

The post This Video Demonstrates the Dramatic Differences Between Instagram Makeup and IRL Makeup appeared first on FASHION Magazine.

Zendaya is no stranger to changing up her look, from fashion to makeup to hair. It’s why she’s one of today’s most exciting young stars to watch. In a new video on her YouTube page, the star takes viewers through the difference between weaves, extensions and wigs. In case you aren’t up on your vocab, […]

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If you’re in need of a mid-week boost, have we got the video for you. For the past couple of days, a video of four-year-old Claire Ryann Crosby and father Dave Crosby from Utah covering Toy Story‘s “You’ve Got a Friend In Me” has been circulating on the Internet, and let’s just say it’s melting […]

The post This Father-Daughter Singing Duo Will Be the Cutest Video You’ll See All Day appeared first on FASHION Magazine.

Before Youtube was a thing, fashion lovers had a limited audience for their massive hauls and OOTDs (viewers included their friends, parents, maybe a pet if they were lucky). Once the site was born, fashion vloggers quickly rose to stardom. All it took was a shopping spree, an hour or two in front of a […]

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There are few things we love more than a good M.A.C collaboration, and this one is kicking 2017 off with a bang. The cosmetics brand has teamed up with ten influencers around the world, each of whom will create their own lipstick in the M.A.C lab in Markham, Ontario. On the Canadian side, M.A.C has […]

The post Introducing M.A.C’s New Influencer-Driven Collab, Featuring Canadian YouTuber Samantha Ravndahl appeared first on FASHION Magazine.

You’ve probably pinned a gajillion inspo pics of gorgeous holiday table settings and centerpieces on your Pinterest board by now. But have you actually attempted any DIYs? Let us (and DIY gurus The Sorry Girls) kickstart your weekend project with two Insta-worthy centerpieces. Don’t be surprised if your guests spend the night Instagramming your table.

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The holidays are just around the corner, and we’ve teamed up with The Sorry Girls to bring you some last-minute decor ideas. First up: gift-wrapping. Watch the video above for three insanely easy wrapping ideas that look so luxe.

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The year is quickly coming to a close (good riddance, tbh) and as we prepare to celebrate the beginning of a new one, we’re looking back at some of the defining moments of 2016. Of course, that includes our favourite celebs and the music videos they gifted us with. This morning, YouTube revealed its 10 […]

The post These Were the Most Popular Music Videos on YouTube in 2016 appeared first on FASHION Magazine.

You know those 100 Years of [insert nationality] Beauty videos? Of course you do! They’ve been everywhere in 2016. There’s been one for Brazil, Japan, America, Ethiopia and so, so many other countries. Well now, the one we’ve all been waiting for has arrived: 100 Years of French Beauty. We say that because everyone and […]

The post Watch How French Beauty Has Evolved Over 100 Years appeared first on FASHION Magazine.