FASHION Magazine
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Diane Pernet in Montreal: We talk style on film, local designers and more with fashion’s original blogger
Photography by Emilie Gan On the coattails of its debut during Paris Fashion Week, A Shaded View of Fashion Film continued its globetrotting festival tour in Montreal this past weekend. Founded by Paris-based American Diane Pernet—often regarded as the original fashion blogger— the now yearly event held court at Excentris Cinema where an ASVOFF retrospective was screened before both fashion and film industry players.
In between visits with designers Marie Saint Pierre, Denis Gagnon and Duy Nguyen and a shopping break at Les Créateurs, we caught up with Pernet during this Canadian leg of her tour to learn more about the festival and (how could we resist?) to pick the fashion icon’s brain.
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Art or commerce? We zoom in on the explosion of designer video
From left: Ruth Hogben’s Fall 2009 Film for Gareth Pugh (courtesy of showstudio.com), David Lynch directs Marion Cotillard for Dior, 2010, and nowness.com’s Beautiful Rebels by Ryan Mcginley for Edun, 2012 (courtesy of nowness.com) Fashion Television (RIP) was ahead of its time in several ways, and here is one of them: In 1985, when executive producer Jay Levine launched the program, he imagined it might become a channel for short narrative videos about clothing. Fashion films, now so inescapable a phenomenon, were then just a thought without a name: if music videos could revolutionize the way we consume pop, couldn’t a little cinematography do the same for clothing? The ’70s had seen then-living legends Guy Bourdin and Richard Avedon experiment with the moving image, and as film-recording cameras became less expensive, it seemed likely they’d land in the hands of younger, emerging lensmen. As MTV was to music videos, so might Fashion Television be to this new mode of image-making.
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Culture pick: A Shaded View On Fashion Film festival, Paris
If you’re not burned out on films and documentaries, post-TIFF–and can swing a last-minute trip to Paris–A Shaded View On Fashion Film, the world’s first annual fashion, style and beauty film festival, will be kicking off at the Centre Georges Pompidou on September 24.