FASHION Magazine
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TIFF parties: Absolut’s parkade bash was light on Hollywood types, but heavy on golf cart rides
Actors Callum Keith Rennie and Polly Shannon on their way up to the roof at the Absolut party. Rooftop parties really work better when it isn’t freezing, but the folks at Absolut, despite being able to project art installations onto neighbouring office towers, just can’t predict the weather. The young and hip gathered on the rooftop of a downtown parkade last night for the vodka brand’s TIFF fete. The art projections, by the way, were part of Canadian visual artists Kellen Hatanaka and Beside Herself‘s task to transform a plain ole rooftop into a full-fledged art party.
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An Absolutly fabulous pop-up
Photography by Alana Kakia “In an Absolut world,” Justin Broadbent jokes, “all the vodka would be beer.”
For an artist, Broadbent can be such a dude. He creates almost hyper-actively—photographing, graphic designing, directing music videos (hotdoggarbage.com), mashing up mediums in big-scale works—and now, he’s been commissioned by Absolut to create a one-day-only art exhibit. But honestly? On the sunny day of our interview, he’d rather be hanging out in the park with pretty girls. And the longer we chat, the clearer I see: this guy is 40 ounces of distilled positivity and not a drop of pretense.