FASHION Magazine
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Inside the Maison Martin Margiela for H&M launch party in New York: Kanye West, Sarah Jessica Parker and interpretive dancers take over a 9-storey dilapidated building
See the Maison Martin Margiela for H&M launch party photos »
See the Maison Martin Margiela for H&M collection photos»Leave it to Maison Martin Margiela to choose a dilapidated 9-storey building hidden within New York’s financial district to house the launch event for its upcoming collaboration with H&M. To say “event” is to put it simply—performance art installation/dance party/pop-up shop would explain last night a little better. Each floor of 5 Beekman Street was reimagined as some sort of exhibit, with dancers choreographed by Anne Teresa de Keersmaeker making art pieces from the aftermath of dancing around on a floor covered in white sand. Elsewhere, installations by Daniel Arsham, Frederique Chauveaux and Noemie Goudal brought the Margiela collaboration pieces to life, by projecting tableaus and hand gestures right on the pieces themselves. Atop the building, a pop-up shop stocked with the Maison Martin Margiela for H&M collection was swarmed by the 1,500 guests trying to snag a purchase in advance of the re-edition collection launching in stores on November 15.
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See all the photos from last night’s celeb-filled Versace for H&M runway show and afterparty
View the gallery from last night’s Versace for H&M runway and party »
Last night, Pier 57 in New York was transformed into “Versace Hall” to launch the much-hyped Versace and H&M collaboration. Models, including the campaign’s star Abbey Lee Kershaw, showed off all the covetable clothes on a runway paved with gold for a celeb-filled audience including Blake Lively, Jessica Alba, Uma Therman, and Chace Crawford. (All were decked out in Versace for H&M, of course!) Even designers Alexander Wang, Christopher Kane, and Joseph Altuzarra showed up, leaving us wondering who wasn’t there?
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TIFF partysphere: Adam Brody and Chace Crawford compare teenage heartthrobs notes at the Soho House, while we spill a drink on Harvey Weinstein
The tagline on next year’s Grey Goose Soho House invites should seriously read: “Four nights, four million celebs,” because it’s not normal how many are inside this place at one point on any given night. Last night, just as Madonna’s W.E. dinner was clearing out, we moseyed on over to catch a glimpse of our maker but, alas, she had slipped away. It quickly became apparent, though, that one Material Girl lost meant a million teenage heartthrobs gained. Or, should we say, a million teenage heartthrobs interacting with each other. In one corner, Adam Brody and Chace Crawford were chatting, most certainly trading notes about how to be a Josh Schwartz–moulded babe. In the next (or rather, upstairs), Justin Long and Michael Fassbender were busy at the ping-pong tables. As we mentioned earlier, Fassbender should probably stick to his day job, since his entire game consisted of running back and forth to catch his balls. (One landed near my foot. He touched it. And then apologized.) Channing Tatum was there somewhere too, but we didn’t spot him, or his dance moves. Back downstairs, Gerard Butler chatted with several, several ladies, one of who was Olivia Wilde in a body-hugging mega-sexy black dress. Peppered in among the youngsters, former heartthrobs (still, kinda?) Ralph Fiennes and Val Kilmer worked the room. They both have lots of hair at the moment.