FASHION Magazine
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Montreal Fashion Week: Sailor girls at Eve Gravel, noisy dresses at Helmer, and more
EVE GRAVEL SPRING 2011. Photo courtesy of Sensation Mode By Ashley Joseph
Montreal Fashion Week opened with an off-site event at MFW veteran Marie Saint Pierre’s St-Henri studio, where editors, bloggers, photogs and fans filed in for a behind-the-scenes look at where the magic happens. The ever so classic collection, punctuated by Saint Pierre’s signature ruffled and crinkled fabrics, was presented showroom-style as seamstresses continued to work in the back room.
Next, the crowds shuffled to restaurant-turned-runway Vallier to take in Eve Gravel. Buyers from across the globe sat front row to take in Gravel’s girlie looks (Galeries Lafayette’s Berlin rep happened to be perched next to me), which echoed with a retro nautical aesthetic that was punctuated by pretty florals.