FASHION Magazine

See the party pictures from the Joe Fresh after party »

When it comes to toasting a spring collection filled with inky, porcelain-blue items and chinoiserie prints, what better an after party venue than Susur Lee’s namesake restaurant? Just minutes after the Joe Fresh Spring 2014 show ended, friends and fans of the brand dashed down the street for the official celebration. The mid-week party has become one of the most anticipated events of World MasterCard Fashion Week and this season’s iteration kept the hype going.

At the centre of the fashion frenzy was Marjorie Gubelmann, an heiress from New York who’s made her name (and things like Vanity Fair best dressed lists, nbd) as DJ Mad Marj. “Wait, what? She’s the DJ!” many a guest remarked as they wandered past the DJ booth—though the well-populated dance floor, including swinging staples Suzanne Boyd, Andrea Bolley and Stacey McKenzie, spoke for itself.

If the almost-all-blue Spring 2014 collection was a nod to the Toronto Maple Leafs, the team certainly wanted to show their support. The second side of the restaurant—coincidentally where Alana Zimmer, Heather Marks and the other Joe Fresh models were gathered—quickly became “the hockey room” when Joffrey Lupul, Jonathan Bernier and Dion Phaneuf showed up. Of course, the Leafs representation was courtesy front-row fixture Elisha Cuthbert, looking extra slick in liquid leather pants and a bushy fur collar.

While we were busy at the New Moon premiere in Toronto on Thursday night, Holt Renfrew was loading up on star power for the opening of their new Calgary flagship. Mad Men‘s Christina Hendricks was there (with new hubby Geoffrey Arend) in a cool suit-like dress by Canadian David Szeto, while Calgary homegirl Heather Marks sported a mesh dress with patent appliqués by another Canuck designer, Rita Liefhebber. Jeremy Piven, Gossip Girl Kristen Bell and Glee‘s Jessalyn Gilsig also made an appearance, as did 24‘s Elisha Cuthbert with her Flames boyfriend, Dion Phaneuf.  Calgary band The Fast Romantics played a set (with some unplanned accompaniment from Piven, who insisted on drumming–to mixed reviews) before handing over the dance floor to DJ Samantha Ronson.

Check out the party pics after the jump.