FASHION Magazine
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Rethink Breast Cancer fights back with the help of Patti Hansen
Marking a decade of the Fashion Targets Breast Cancer by Rethink Breast Cancer in Canada, the organization has teamed up with Joe Fresh once again for limited-edition sequined tees, colorful bullseye tees for men and women, and a classic black tote, with all proceeds going towards the cause. Instantly recognizable, Rethink’s campaign reminds women to ‘target’ breast cancer with a bullseye emblazoned across their signature t-shirts. Fashion Targets Breast Cancer is a charitable group put together by the Council of Fashion Designers of America to get leading retailers and designers involved with the cause, and has raised nearly $50 million dollars for the fight against breast cancer.