FASHION Magazine
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Drew Barrymore’s makeup line Flower Beauty just launched in Canada and it’s crazy-impressive
See our favourites from the Flower Beauty collection » Often when a celebrity launches a makeup line, it’s either a) a big pile of “meh” or b) a pretty small selection of products. Well, we’re pleased to announce that Drew Barrymore‘s line Flower Beauty is neither of those things. The star’s collection launched in the U.S in March 2013 […]
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Drew Barrymore is launching a 181-piece “luxury at mass” makeup collection
Photography courtesy WWD/Donato Sardella Back in October, rumour had it that Drew Barrymore would be launching a makeup line at Wal-Mart and today WWD confirmed that a 181-piece collection will be released in January 2013 under the brand name Flower.
Barrymore will not be lending her face to front the line, but instead is a co-owner who will be involved in every step of the process. The collection is described as “true luxury at mass” and rose-gold and white packaging will be priced from $5-$14 exclusively sold at Wal-Mart.