FASHION Magazine

Yesterday TMZ reported that Gwen Stefani has trademarked four names for what is clearly going to be the start of a beauty empire: P8NT, P8NT Cosmetics, P8NT Beauty, and P8NT by Gwen Stefani (exhale) and we have…thoughts. First, will anyone care? Stefani was a way bigger deal about a decade ago, around when she launched […]

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Last year, we reported that immortal icon and flawless queen Mariah Carey was launching her very own beauty line. (Not to be confused with her wildly successful and glittery collaboration with M.A.C.) Page Six reported that said company would be founded with Mariah’s then-manager, Stella Bulochnikov. Back in May 2017, a source said, “Mariah and […]

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By now, we all know that Serena Williams can do it all. Her career achievements literally have their own Wikipedia page, totally separate from Serena Williams’ Wikipedia page. Now, one of the greatest athletes of all time is venturing into a new field: the world of cosmetics. Back in 2003, Williams filed a patent for […]

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First an island in Dubai and now a makeup line? Lindsay Lohan is blessing us with lots of exciting news lately and we are eternally grateful. During a recent appearance on The Wendy Williams Show, the actress revealed that she’s been working on her very own makeup line, something that tbh, should have happened a […]

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Last week, 7-Eleven announced it was releasing something I had no idea I needed until now: a makeup line. Currently stocked in American 7-Eleven stores, all products in the line, called Simply Me Beauty, come in at under $5 USD and span 40 products, ranging from mascara to BB cream to assorted lip colours. The […]

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It’s safe to assume that Kim Kardashian loves surprises. From her collab with Kylie Cosmetics, to the fateful day of the Taylor Swift phone leaks, she’s always been one to keep us on our toes. And luckily for us, that means that by the time she announces a new project, we generally don’t have to […]

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Anne T. Donahue: So here we are again! And by “here,” I obviously mean taking the necessary time to acknowledge Fenty Beauty, which is the most important thing to happen to me…well, ever, if I’m honest. The thing is, why do we care about it so much? I know we’ve talked about the way Rihanna’s […]

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wearing my new highlighter coming out soon with @modelco_cosmetics ? Sign up for #TheBeautySquad at modelcocosmetics.com ? A photo posted by Hailey Baldwin (@haileybaldwin) on Oct 13, 2016 at 1:35pm PDT In case you haven’t heard, model Hailey Baldwin is coming out with a makeup line. Like, soon. In collaboration with ModelCo Cosmetics, Baldwin’s line […]

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A photo posted by badgalriri (@badgalriri) on Apr 11, 2015 at 10:35am PDT Sometimes, the universe answers your calls, the stars align, and everything is beautiful and nothing hurts. This morning, Rihanna confirmed to Refinery29 that that she’d registered for a trademark, Fenty Beauty, last year and that a makeup line was in the works. Bless. “That is […]

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See our favourites from the Flower Beauty collection » Often when a celebrity launches a makeup line, it’s either a) a big pile of “meh” or b) a pretty small selection of products. Well, we’re pleased to announce that Drew Barrymore‘s line Flower Beauty is neither of those things. The star’s collection launched in the U.S in March 2013 […]

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