FASHION Magazine
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They said/We said: Andrej Pejic models for a Dutch lingerie label and causes controversy, though it may not be what you think
Androgynous model Andrej Pejic has popped up as a bride on Jean Paul Gaultier’s Spring 2012 runway as well as the runways at LG Fashion Week—including the Pink Tartan show—and he’s even met the Queen. Now, he has a new gig modeling lingerie for Dutch chain retailer Hema. In the ads, Pejic models a double-pushup bra that promises to increase your bust by two-cup sizes. Seeing how feminine Pejic looks, even though he’s one of the most flat-chested models in the business since he’s naturally sans cleavage, the bra must be amazing, right?