FASHION Magazine

We’ve all seen leather-skinned, sunspot-covered ladies and gents (we’re looking at you D*n*t*ll*a), who’ve committed too much of their lives to soaking up the rays, and we can’t help but take mental note to wear sunscreen for the rest of our lives. Well, U.K. modeling agencies may save many from future irreparable skin damage—and worse, skin cancer—by banning the usage of sunbeds by their models.

So far, 11 big league U.K. model agencies including Elite, Premier Model Management, Storm and Next, plan to shed a non-UV light on the hazardous beauty regimen, with the signing of a zero-tolerance policy on tanning beds to support cancer research with U.K.’s R UV UGLY campaign.

CEO of Elite Model Management Michelangelo Chiacchio says: “We hope that this will help to send out a strong message to young girls and guys, that sunbeds will have a negative impact on their appearance.” Snooki, take note!

With startling cancer research statements like: “The first time use of a sunbed before the age of 35 increases the risk of malignant melanoma, the most serious form of skin cancer, by 75 per cent,” it should be a no brainer to boycott their use.

With so many alternative and safe tanning products available, we’re sure designers will have no trouble using rub and spray-on self tanners at London Fashion Week.