FASHION Magazine

In my last year of high school, my friends and I planned a trip to Mexico. In typical teen fashion, we didn’t fear the sun—we sought it out. After a long winter, we hit the beach with one goal: to return from Spring Break with the best souvenir—a beautiful tan. I returned with the opposite: […]

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By this point, we hope that none of you, our smart, in-the-know readers, need to be told about the importance of wearing SPF. Not just when you’re on the beach. Not just on your face. Not just once in the morning. All day, every day, everywhere that’s exposed to the sun. Want to brush up […]

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Summer beauty routines often consist of perfect beach waves and tanned skin, but the latter has just been named a “major public health problem” by the United States Surgeon General. The statistics are shocking. CNN reports that more annual cases of skin cancer are diagnosed than breast, prostate, lung and colon cancer combined. Even we are guilty of basking in the sun for a little extra glow, but this skin cancer warning has made us seriously rethink our summer beauty habits.

Each year, almost 5 million people in the United States are treated for the disease, with more than 63,000 cases of melanoma diagnosed—the deadliest type of skin cancer. The Canadian Cancer Society estimates that in 2014 alone 6,500 people will be diagnosed with melanoma and that’s 6,500 people too many. Tanning beds are a major source of the problem, with 400,000 cases of skin cancer each year related to indoor tanning. This is completely avoidable. It is heartbreaking that people are damaging their skin to this point just to get a tan.

After coming under fire for a swimsuit campaign featuring a darkly bronzed Isabeli Fontana, Swedish retail giant H&M has released an apology.

“We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but was instead to show off our latest summer collection,” they said in an email to AFP. “We have taken note of the views and will continue to discuss this internally ahead of future campaigns.”

We’ve all seen leather-skinned, sunspot-covered ladies and gents (we’re looking at you D*n*t*ll*a), who’ve committed too much of their lives to soaking up the rays, and we can’t help but take mental note to wear sunscreen for the rest of our lives. Well, U.K. modeling agencies may save many from future irreparable skin damage—and worse, skin cancer—by banning the usage of sunbeds by their models.

So far, 11 big league U.K. model agencies including Elite, Premier Model Management, Storm and Next, plan to shed a non-UV light on the hazardous beauty regimen, with the signing of a zero-tolerance policy on tanning beds to support cancer research with U.K.’s R UV UGLY campaign.

CEO of Elite Model Management Michelangelo Chiacchio says: “We hope that this will help to send out a strong message to young girls and guys, that sunbeds will have a negative impact on their appearance.” Snooki, take note!

With startling cancer research statements like: “The first time use of a sunbed before the age of 35 increases the risk of malignant melanoma, the most serious form of skin cancer, by 75 per cent,” it should be a no brainer to boycott their use.

With so many alternative and safe tanning products available, we’re sure designers will have no trouble using rub and spray-on self tanners at London Fashion Week.