FASHION Magazine

With Justin Bieber’s Girlfriend perfume being such a hit amongst the young set, it comes as no surprise when super cute British-Irish boy band, One Direction decided to debut their first women’s fragrance. First hearing about the news back in November, One Moment, named after their song “Moments” from their first album, Up All Night officially launched today at one of London’s most famous buildings, The Gherkin.

In collaboration with the fragrance company Firmenich, the perfume is said to have top notes of pink grapefruit, wild berries and red currants. It also boasts floral notes of jasmine, freesia and frangipani with a base that consists of a creamy musk, sheer woods and white patchouli. According to Harry Styles’s tweet, “The 1D fragrance…smells like a summers day.”

UPDATE: Read the latest on One Direction’s fragrance »

A million happy tweets were likely launched this morning when news broke that the boy band of the moment, One Direction, have signed a deal to launch a women’s perfume in 2013. WWD noted that this move will put the fivesome into even further competition with Justin Bieber, whose Girlfriend fragrance launched earlier this year. (We’re still impressed that eager fans haven’t stolen all the life-size cardboard cutouts of Bieber from drugstore displays across the country.) Of course, these days a cosmetics empire is almost mandatory for any act with a roster of record-breaking Top 40 hits (just ask Katy Perry, Lady Gaga or Nicki Minaj) so it’s no surprise that One Direction is entering the world of celebrity fragrance. While no details of the scent have been released—other than a tentative fall 2013 launch date—here’s five of our best predictions as to what One Direction fans can look forward to: