FASHION Magazine

You can expect Yves Saint Laurent to pull out the big guns when it comes to fragrance campaigns (just think of Sophie Dahl’s infamous Opium ad), so it comes as no surprise that Jessica Chastain‘s campaign for Manifesto, YSL’s latest fragrance, is high-impact.

Watch part 2 of Emily Blunt’s YSL Opium interview »
Watch part 3 of Emily Blunt’s YSL Opium interview »

Since announcing Emily Blunt as the face of Yves Saint Laurent’s Opium, there’s been endless buzz about the December release of the perfume’s first television commercial in 10 years. With less than two weeks to go till its debut, YSL takes us behind the scenes (once again) with three exclusive interviews. Blunt muses about the importance of perfume and how scent is one of the best memory triggers. (Case in point: smell the perfume your Grade 7 crush wore. Holy time warp!)

Right on the heels of announcing Emily Blunt as the new face of Opium, Yves Saint Laurent has released this teaser trailer announcing the fragrance’s return to the screen in December.