FASHION Magazine

Jamie Bochert is headlining the Lanvin ads for spring 2010. “I thought maybe we need a bit of action,” said artistic director Alber Elbaz. Shot by photographer Steven Meisel, the campaign has Bochert running, bending and dodging in feminine Lanvin ruffles.  Bochert also poses over a toilet in Marc Jacobs’ spring campaign. [WWD]

Beyoncé is launching her first fragrance. Heat comes out at the end of January, inspired by all the pyrotechnics a Beyoncé concert demands. “A lot of my performances have had fire involved, so we thought ‘Heat,’” the singer told WWD. Suffice to say, the ads will be steamy. [WWD]