FASHION Magazine

Sheena Virmani Instagram: @SheenaVirmani Twitter: @SheenaVirmani “The urban jungle is my runway, which I use to showcase both my fashion sense and my creativity. Although my personal style is modern with a touch of vintage, my vision is a world where there are no fashion rules. This fall, I’m inspired by Michael Kors’s collection, where grey […]

The post The cool girl’s guide to Alberta: See Sheena Virmani’s favourite shops, eats + more appeared first on FASHION Magazine.

Once the domain of subcultures, daring beauty gestures like pastel hair and dark lips are fining a place in the mainstream. Crayola-coloured hair browsing at Bergdorfs. Intricate faux tattoos making their way down the red carpet. While years ago even gothic dark-hued nails were considered boundary pushing, now beauty norms are being challenged in a […]

The post The new normal: How unconventional beauty trends became mainstream appeared first on FASHION Magazine.

Alexandra Grant Instagram:@tovogueorbust Twitter:@tovogueorbust “As a true West Coast girl who also happens to have a perpetual case of wanderlust, my life and style are equally inspired by the chill vibes of Vancouver and the effortlessly elegant women of Paris. In my world, my paddleboard happily co-exists with my heels.”

The post The cool girl’s guide to Vancouver: Take a peek inside Alexandra Grant’s favourite hangouts appeared first on FASHION Magazine.

If you’ve ever come back from vacation with a suitcase full of new clothes, you’re probably pretty familiar with the thrill of responding, “Oh, this old thing? It’s from Paris,” to anyone who asks. Well, it looks like those days are done, as one of Europe’s best-kept secrets hits Toronto today and Montreal in October. […]

The post COS is here! All about H&M’s sister label, which hits Canada today appeared first on FASHION Magazine.

Alyssa Garrison Instagram: @randomactsofpastel Twitter: @R_A_O_P “I like to pretend that I live in an alternate reality, a sort of urban fairy tale where sparkles collect like dust, people paint their houses mint or lavender, and pink is considered a natural hair colour. I sum my vision up to strangers as ‘Pastel Lifestyle’ – that […]

The post The cool girl’s guide to Toronto: Inside Alyssa Garrison’s pastel universe appeared first on FASHION Magazine.

Sarah will be taking over our Instagram account on September 14, 2015. Follow all day long at @FashionCanada. It’s a scorching day in New York City and actress Sarah Gadon is sitting tolerantly in the back seat of an SUV on the Brooklyn Bridge. Three AC vents are blasting at her and the car’s driver […]

The post FASHION Magazine October 2015 Cover: Sarah Gadon appeared first on FASHION Magazine.

When Bobbi Brown wanted to illustrate the tenacity of her long-wear eye makeup, in a recent ad campaign, she had a champion skydiver drop out of a helicopter and sent a pro surfer crashing into an ocean’s waves—both wearing the product. While most of us won’t be swimming with sharks anytime soon, the experiment shows […]

The post Why long-wear makeup will always be the holy grail of cosmetics appeared first on FASHION Magazine.

In the fashion world, declaring black is back is just about as revelatory as suggesting florals for spring. The perennial colour never disappears; it just gets reinvented. Kind of like denim. This September, H&M is bringing two of these classics together with Denim Re-born, an 11-piece capsule collection of recycled denim, made exclusively in shades […]

The post H&M makes sustainability cooler than ever with its new collection of recycled denim appeared first on FASHION Magazine.

Some people feel so left behind by technology that they hold out in futile rebellion, cellphone-free and miserable. I’ve experienced the same with food. Since I’ve been old enough to choose, I’ve definitely chosen beef, bacon, muffins and chips. Oh, chips. Blessed with decent genes, I don’t ever worry too much about what I ate. That is, until my […]

The post Why You Should Try the Anti-Diet appeared first on FASHION Magazine.

It comes all at once as surprise, comfort and delight that among the first words out of Jeremy Scott’s mouth is “sorry.” Apologizing for a minor rescheduling of our phone interview, he is blunt—“Shit happens, I guess”—but also polite and modest, almost bashful. In the course of the conversation, he is never boastful, though, since […]

The post Meet fashion’s most trending designer: Our interview with Jeremy Scott appeared first on FASHION Magazine.

Last week I shopped online for a razor-sharp hatpin and a vintage notebook; for eyebrow mousse, party shoes and James Joyce’s filthy letters to Nora Barnacle. And because the specs of my life are increasingly furnished by the Net—and because what men in my life?—it was with considerable interest that I looked into InvisibleBoyfriend.com. This hot site allows […]

The post We try out Invisible Boyfriend, the site that allows you to create (and text with) your fantasy man appeared first on FASHION Magazine.

When someone gets signed to become a Victoria’s Secret model, the transformation can be epic. Instagram accounts bulk up with followers, Google searches soar and faces become names (see Heidi, Gisele, Miranda etc). Taylor Hill and Elsa Hosk—the two women on the cover of the our September issue—are perfect examples of this. Shot on location […]

The post Our September cover, revealed! Meet Victoria’s Secret Angels Taylor Hill and Elsa Hosk appeared first on FASHION Magazine.