FASHION Magazine
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5 Ways to Party-Proof Your Makeup
It’s finally that time of year again. When your Facebook notifications start blowing up with party invites. While you may start the evening looking extra cute with smoky eyes and pouty plum lips, Instagram will be documenting the slow disintegration of your full face of makeup. You do, however, have a couple options in order […]
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How To Make Metallic Makeup Feel New Again
Metallic makeup and rose gold, well, anything, have become Instagram staples. Double tap bait, if you will. But sometimes, the best way to relieve trend fatigue isn’t by jumping to the next thing—it’s by shaking up the current trend and reimagining it. That’s exactly what we did when we teamed up with Insta-famous makeup artist, […]
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Models Share Their Skincare Secrets for All Skin Types
Nobody’s perfect, but models come pretty close to physical perfection. Hoping to learn just how they get that way, we asked three models for their skincare secrets. Like everyone else, each of them had a range of differing concerns when it came to their skin. Fortunately, they also had a range of solutions. Here are their top tips as well […]
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5 Selfie Beauty Tips to Ensure You Get a Perfect Photo Every Time
We’re not total amateurs here; we’re quite well-versed in the basics of selfies. We understand the importance of proper lighting, how beneficial it is to know our angles, and that it will probably take us 49 tries to get one decent picture. But if the Kardashian Klan has inspired you to step up your selfie […]
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Smashbox and Vlada Haggerty Just Created the Most Expensive Lip Art Ever
A month ago, we announced that one of our favourite Instagram makeup artists, Vlada Haggerty (aka @VladaMUA), was linking up with Smashbox Cosmetics to become their Lip Editor-in-Chief. Only a month into the (very cool) job, Haggerty and Smashbox have teamed up to create—wait for it—the most expensive lip art ever, to celebrate the launch […]
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You’re Going to Love Smashbox’s Latest Collab
You may not have heard of Vlada Haggerty (yet), but you definitely know her work. @vladamua is the Instagram-famous makeup artist who, besides having an amazing signature style (dripping lips and insane lip art), is the one who called out Kylie Jenner for repeatedly stealing her artwork for Kylie Cosmetics. We bet you remember that whole saga. […]
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10 Beauty Products With Names So Sexy They’re Basically NSFW
You know what’s sexy? Suggestively-named (*wink*) beauty products. At least according to the companies that make them. And who says they’re wrong? Who says that tossing on Essie’s “After Sex” nail polish following a generous application of Soap & Glory’s Glow Job lotion isn’t the making of Valentine’s Day magic? Maybe OCC’s “Hoochie” and “NSFW” […]
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Get Lit With Meryl Pataky’s Smashbox Collaboration
Gift-set packaging can be a lot of things (festive, indulgent), but it is almost always disposable. Smashbox is flipping that idea on its head with the Light It Up Holiday Collection. Designed in collaboration with California-based neon-light artist Meryl Pataky, the makeup sets come in neon boxes that shine bright—no electricity required—and are totally worth […]
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See Everything in Shay Mitchell’s Collaboration With Smashbox
Are you as obsessed with Shay Mitchell as we are? The Pretty Little Liar is a total makeup maven (no one wore Pat McGrath’s Lust 004 better than her), and now she’s putting those skills to good use with a new collaboration with Smashbox Cosmetics. Mitchell’s seven Color Shot Palettes are available today (November 28th) […]
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A Shade for Every Style: 10 Must-Have Red Lipsticks for Fall 2016
Going as far back as Cleopatra, women have embraced the ritual of reddening their lips. Throughout history, painting mouths this colour has been associated with prostitution and the lower class, and it has been condemned by the church and viewed as witchcraft. Eventually it shed its negative associations, but one thing never changed: its ability […]
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Christmas gift ideas, by Zodiac
We look to the stars for answers (or at least some understanding) to our life, everything from love to career to style every time the new month rolls around. With probably the best time of the year slowly creeping up on us, why shouldn’t we ask the stars to help us take the guessing game […]
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Why long-wear makeup will always be the holy grail of cosmetics
When Bobbi Brown wanted to illustrate the tenacity of her long-wear eye makeup, in a recent ad campaign, she had a champion skydiver drop out of a helicopter and sent a pro surfer crashing into an ocean’s waves—both wearing the product. While most of us won’t be swimming with sharks anytime soon, the experiment shows […]
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