FASHION Magazine

Puma and Dua Lipa drop a ’90s-inspired collection A new Puma capsule dubbed “Flutur” just dropped, and Dua Lipa is behind it. For their first-ever product collaboration, Lipa and Puma created a limited release of ‘90s-inspired apparel and footwear. The first four pieces are available to shop now, with the rest of the collection slated […]

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As the second week of July comes to a close, Canadian summer is truly and fully here. This week’s fashion news celebrated just that, as the Goop x Puma collaboration promoted effortless athleisure style, Harry Rosen introduced the sunglass brand Bôhten into its stores and jewellery brand Vitaly launched a new accessory line. The Goop […]

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Shop your closet for 6 surprisingly easy TV character costume ideas you can wear to all your virtual Halloween parties.

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“I don’t think I realized at first that I was different,” says Toronto-raised, Los Angeles-based model Winnie Harlow of how a childhood vitiligo diagnosis impacted her notion of what her life would be like. “That was due to my upbringing. It wasn’t until I was out in the world that I could sense the differences.” […]

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Puma names fashion savant June Ambrose as creative director Already known as a super stylist – it was she who put Missy Elliott in that slick patent bubble suit, FYI – creative director, author and costume designer June Ambrose can add another feather to her extremely chic cap on the heels of her new assignment […]

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If you're looking for a shoe to style with everything in your wardrobe, the humble white sneaker is it. Here are 20 pairs we think you should check out now.

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Take a cue from brand ambassador Winnie Harlow and ditch your heels for Puma's Mile Rider. The retro shape and bold colours will work any outfit.

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Pride Month is officially underway and although celebrations might look a little different this year, they’re certainly still going ahead in style. Each year, brands release limited edition collections to mark the occasion and this year is no different. Plus, in case you needed any more of an incentive to make a purchase, many of […]

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Supermodel Cara Delevingne has teamed up with sportswear giant PUMA to create a limited edition collection in support of Pride Month. Called From PUMA with Love, the collection features 13 pieces to wear as you celebrate Pride Month (and beyond). The lineup includes a variety of tees, sweaters and tanks, as well as a bag […]

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Name a more iconic trio.

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Last June, Puma announced they had signed Jay-Z as creative director of basketball operations to work on “player signings, product design and marketing strategy” for the brand. Now, a full nine month gestation period later, Beyoncé has announced a partnership with adidas, making her and Jay-Z partners in life and rivals in the sneaker wars. […]

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Yesterday Puma began dropping promo videos on Instagram, teasing a brand new collection in collaboration with Selena Gomez. While it’s not the first time the two have worked together–she’s previously partnered with them on two sets of sneakers–this will be her first time designing a full collection for the sportswear label. It won’t be her […]

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