FASHION Magazine

See the Gap’s Summer 2014 collection »

After a stellar Spring 2014 debut, The Gap’s new rock star creative director Rebekka Bay has clearly cemented a new ID for the brand: cool, current and oh so All-American. Her latest collection, for summer, has all of those elements too.

Picking up where she left off for spring, The Gap’s summer collection features casual wearable denim pieces and soft structured whites in a myriad of cool-girl pieces like colour-blocked button downs, paisley short shorts and star-printed slip-ons. Mid to light wash denim monopolizes the collection from skirts and boyfriend jeans, to dresses and vests.

After taking on her role as creative director last year the minimalist style mastermind has worked to design the best foundation pieces, creating strong groundwork elements of any collection. The collection, out in Canada on May 5, 2014 is sure to be popular with brand devouts and re-discoverers as well.

See the Gap Spring 2014 lookbook »

There’s nothing the fashion world loves more than a new style muse and when Gap hired Rebekka Bay as its creative director last year, our sartorial spidey senses went into overdrive. The mastermind behind upscale H&M sister brand COS, the soft-spoken Danish designer has already achieved cult standing among editors, bloggers and cool kids alike for her sophisticated approach to modern minimalist dressing.

Spring 2014 marks Bay’s first collection with Gap, and if insider reactions at the presentation in New York back in October were any indication, she hasn’t lost her Midas touch. Featuring a summer-ready lineup of acid-wash jeans, bleached pastels and perfectly slouchy sweatshirts, her spring collection is a lust-worthy first look at a re-imagined Gap and a new American style that’s refreshing, relaxed and seriously cool. We sat down with the newly minted creative director after her spring presentation to talk icons, Americana and giving Gap its mojo back.