FASHION Magazine

Wildcraft Skincare partners with 1% For The Planet   View this post on Instagram   A post shared by Wildcraft | Natural Skincare (@wildcraftcare) Indigenous-owned eco-luxury skincare label Wildcraft Skincare is celebrating National Indigenous History Month by committing to donate one per cent of its annual sales to the Canadian charity 1% For The Planet. […]

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Not that long ago, your shampoo-selection process probably involved little more than a simple sniff test and perhaps the bottle’s claim of increased volume or moisture. But the massive interest in, and popularity of, skincare has heightened awareness about ingredients and the benefits they offer, resulting in savvy, highly informed shoppers who are now looking […]

The post How Skincare Ingredients Are Revolutionizing the Haircare Game Right Now appeared first on FASHION Magazine.

Start the runway-inspired scarf bun tutorial » While there’s nothing wrong with going classic—winged liner, red lips and a good blowout, sometimes a girl needs to get a little more creative. So we enlisted Schwarzkopf Professional stylist Rossa Jurenas to show us how to get the braided scarf bun that we saw at Alice + […]

The post Holiday hair tutorial: Learn how to do this runway-inspired braided scarf bun appeared first on FASHION Magazine.

Every week our Beauty Fix columnist takes on your questions about makeup, skincare, hair and more. Have a beauty question we haven’t answered? Email us at beautyfix@fashionmagazine.com.

What can I use on my hair to make it feel as though it’s never been coloured or heat-styled?
Hair that hasn’t felt the wrath of a flat iron, blow dryer or dye is usually a distant, fond memory, but that doesn’t always have to be the case. Hair in its natural state—that is, unprocessed—has a lipid layer that exists shaft. This layer is comprised of 21 carbon molecules, which, when we begin heat-styling or colouring our hair, become heavily eroded. The result is hair that has less lipid protection than before, making it prone to damage, dryness and breakage. Certain hydrating hair products are useful in balancing our lipid layer molecule count, which drastically improves the texture of hair. Try a new hyper-hydrator for thirsty hair like Schwarzkopf Professional BC Moisture Kick Beauty Balm ($18, at salons). It contains hyaluronic acid, which has the same effect in hair as it does for skin: drawing moisture from the environment into hair to help replenish and hydrate.