FASHION Magazine

See the full backstage gallery from Joe Fresh Fall 2013 »

There’s always been a pretty predictable pattern to the beauty for Joe Fresh: clean faces, rosy cheeks, a poppy lip and straight, simple hair—usually pulled back into a low ponytail. It’s a beauty routine that plays into the mass appeal of the brand, while also literally playing into the “Fresh” part of the Joe Fresh name.

For Fall 2013, however, the beauty was dictated by that other thing Joe Fresh is known for: being right-to-the-minute on-trend. As such, the cute ponytails were kicked to the curb in favour of punk-inspired cropped cuts. After all, with Marc Jacobs and Louis Vuitton covering up models’ hair with dark brown wigs and brands like Dior, Chanel and Givenchy all embracing short hair this season, it really is the time to cut it all off.

Check out Miley’s new hair!» Miley Cyrus’ newest hair do—a punk-inspired bleached out crop cut courtesy of stylist Chris McMillan—has us thinking the former Disney starlet might be taking a cue from Madonna’s guide on how to stay relevant. In the last few months, we’ve seen Miley shed her signature waist-length locks for a more […]

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