FASHION Magazine

Last week, Dongdaemun Design Plaza was the epicentre of Seoul fashion and showcased the upcoming trends for the Spring 2017 season. Outside the spaceship-looking landmark, however, was where the real show was happening. The street style in Seoul was a sartorial circus where the kitschy, 90’s grunge and pantsuit-polished style-setters congregated to display a spectacle […]

The post Street Style, Seoul Fashion Week: 29 Eclectic Looks from Outside the Spring 2017 Shows appeared first on FASHION Magazine.

Watch our Korean Nail Art Tutorial We’re in Seoul with Unistella – 유니스텔라 founder and nail artist Park Eunkyung learning how to create her top nail designs (Shattered glass! Bracelet! Hanji paper!) Want to know the top K-Pop beauty trends? Read about which ones our writer loves here. If you find the ingredients in skincare […]

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When it comes to the East, we never seem to get enough of the adorably packaged beauty products, semi-complicated beauty regimens and on-point street style. Even the weirdest beauty ingredients have become our most coveted ones. With Asia’s R&D departments leading the discovery of new ingredients to infuse into products, you can also expect some, um, more eyebrow-raising beauty […]

The post 10 Weird (and Slightly Horrifying) Beauty Tools You Can Buy Online appeared first on FASHION Magazine.

Once upon a time, back in my high school days, a couple of Asian boys and I reached for the last pack of Shiseido cotton pads at the drugstore. Taken aback by their presence in the usual ladies-only zone, I wasn’t sure if I was more confused about their basket of cleansers, toners and moisturizer […]

The post Everything You Need to Know About Men’s Skincare, the Next Big Thing in Korean Beauty appeared first on FASHION Magazine.

As you know by now, we’re big fans of all things South Korea. We’ve given you a solid foundation on everything you need to know about Korean beauty, from essences to the top brands to mastering the multi-step skincare routine with ease. So instead of reporting the best of SoKo beauty from this side of the […]

The post Seoul Beauty Diary: The Craziest New Products and Treatments + All the Sheet Masks Your Heart Desires appeared first on FASHION Magazine.

Applied between toners and serums in the Korean multi-step skincare regimen, essences are regarded as a sort of mystical fluid, though they’ve long played an integral part in the Asian beauty routine. Essences are even known as “immortal water” in some parts of Asia because of their anti-aging benefits. While we can’t attest to the immortality […]

The post WTF are essences? We break down why you need them and the best ones to add to your beauty routine appeared first on FASHION Magazine.

Today might as well be known as Asia’s fashion takeover: While New York is prepping for tonight’s Chinese-themed Met Gala, Karl Lagerfeld flew Chanel’s much-anticipated Cruise 2016 collection to Seoul, South Korea’s capital city. While the models (with Soo Joo Park at the helm) trickled down the runway in a kaleidoscope of colours and traditional Korean […]

The post Chanel Cruise 2016: See the best-dressed stars in Seoul + top runway looks appeared first on FASHION Magazine.

Check out some of our favourite Korean beauty brands » Gone are the days of French and American brands dominating the beauty universe. These days, ultra-chic Korean cosmetic and skincare companies are flooding the markets and taking the beauty industry by storm. Now when it comes to all things beauty, there’s no doubt Korean lines […]

The post Obsessed with Korean beauty? Here are 10 brands you need to know about appeared first on FASHION Magazine.

With its booming beauty and retail markets, South Korea has become Asia’s latest region to watch for all things pore-less and very, very cool. Last month, we were exposed to the epic styles gracing the streets of its capital, Seoul, by way of Calgary-based photographers Ania Boniecka and Tyler Stalman. Now, we’re zooming in even closer at street style’s most interesting sub-trend: identically-dressed pairs.

See the epic street style from Seoul »

In the place where skincare easily outnumbers fashion in the retail sector, Koreans really know how to put together a killer outfit. Recently, photographers Ania Boniecka and Tyler Stalman headed to South Korea to capture, amongst many amazing things, the street style game in Seoul. Vibrant, whimsical and always perfectly-balanced, the city’s inhabitants seem unanimously well dressed. While toned down when compared to the zany outfits in neighbouring Japan, it’s amazing to see a society so well put together. Easily one of the more inspiring places to peep, the street style in Seoul has made the city a new favourite fashion destinations. We <3 Korea!