FASHION Magazine

Four brains (and closets) are better than one. Or at least, that’s what the new site, The Style Common, shows us. Started by four Vancouver-based fashion bloggers (three from our very own Style Panel, no less), The Style Common is a collective that pairs online skills with companies looking to partner with bloggers.

Started by Alicia Quan of Alicia Fashionista, Alexandra Grant, Jen Tam of Her Waise Choice and Jennifer Pistor, The Style Common is tapping into a market that has been steadily building. Bloggers have started to work closely alongside companies with events like Tavi Gevinson touring with Urban Outfitters all summer or Leandra Medine of Man Repeller collaborating with lines like Dannijo. Bloggers have the ability to get the word out about brands, products or whatever through their personal voices and knowledge of what works for their readers.