FASHION Magazine

Hanging out with Irina Lazareanu is what I call a Saturday night well spent. And this is how last weekend played out, when Joe Mimran rolled into town to celebrate the opening of the country’s first freestanding Joe Fresh Style flagship (540 Granville St., 604-681-4200, joe.ca). With him? A handful of Toronto media, Loblaws executives, musicians from Marianas Trench, Divine Brown, The Stereos and Sweet Thing (who gave a free, afternoon street concert to screaming fans), DJ Mia Moretti and electro-violinist Caitlin Moe, and of course, the models—Irina, Arlenis Sosa and Tiiu Kuik. Here’s what he had to say about the store.

Last night, Toronto Fashion Week’s biggest show (both in audience and number of looks–51), Joe Fresh Style, came down the runway, lead by two of the brand’s campaign stars, Tiiu Kuik and Arlenis Sosa. (The pair made an appearance in Vancouver this past Saturday to celebrate the opening of Joe’s first free-standing store.) In keeping with Joe Fresh’s grocery store roots, we’ve compiled a list of what we’ll be shopping for when the spring merch hits stores.