FASHION Magazine
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How Pink Shed Its Barbie Past and Became a Cool Girl Staple
Tumblr pink. Millennial pink. Glossier pink. They’re all different names for the same pastel shade: Rose Quartz for the Pantone literate. It was 2016’s Color of the Year alongside Serenity, a powder blue that was quickly forgotten. Last year pink played a starring role in fashion campaigns and lookbooks (J.Crew, Acne Studios) as well as […]
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10 Beauty Products With Names So Sexy They’re Basically NSFW
You know what’s sexy? Suggestively-named (*wink*) beauty products. At least according to the companies that make them. And who says they’re wrong? Who says that tossing on Essie’s “After Sex” nail polish following a generous application of Soap & Glory’s Glow Job lotion isn’t the making of Valentine’s Day magic? Maybe OCC’s “Hoochie” and “NSFW” […]
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Every Single Beauty Product the Kardashian-Jenners Use Daily
So you want to look like a Kardashian? Turns out, Kylie Cosmetics isn’t the only viable option out there. There are tons of products the sisters and their makeup team use to pull off both their glammed up and everyday looks (which, for the record, are pretty much always very glam). Thanks to the Internet, […]
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The Best Beauty Collaborations of 2016
When it comes to beauty news, nothing gets us more excited than an upcoming beauty collab announcement. Whether it’s with a pop icon, a designer or a fictional character (looking at you, Hello Kitty), hearing that one of our fave brands is teaming up with [insert someone amazing] for a new line of products is […]
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We Show You How to do a New Year’s Eve Makeup Look at the New Urban Decay Store
Urban Decay opened its second Canadian store at Square One Shopping Centre in Mississauga (the first was in Vancouver) last week, and we stopped by to check it out. It’s a bright purple space with a glitter wall, a graffiti wall, a gif station, and six makeup application stations. So needless to say, it’s pretty […]
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The first image of Urban Decay’s newest Naked palette is here
A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on Aug 15, 2016 at 6:12am PDT You guys. Urban Decay‘s co-founder Wende Zomnir just gave us the best news we’ll hear all day — the brand’s latest addition to the Naked Palette family is here. Naked Ultimate Basics features 12 neutral shades that are all—this is […]
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11 beauty brands that have a great selection of nudes for every skin tone
A photo posted by Hellen Mbuva (@gjfashions) on Jun 8, 2016 at 6:28am PDT We can all agree that beauty comes in all shapes, sizes, and colours. But some brands haven’t gotten the memo, judging by their lack of shades and “nudes” that cater to only certain skin tones. Thankfully, you don’t have to settle […]
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The backstories behind Urban Decay’s most cult products
“Does pink make you puke?” That was the question posed by Urban Decay’s first print ad in 1996. At a time when pink, red and nude dominated department store counters, Sandy Lerner identified a need for bold, edgy shades. With co-founder Wende Zomnir, the brand started out with 10 lipsticks and 12 nail polishes with […]
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14 ways to get into the rainbow lips trend
A photo posted by RyanKellyMUA (@ryankellymua) on Apr 2, 2015 at 9:47pm PDT In case you haven’t noticed, brightly coloured lipstick is having a moment. It’s been having a moment for a few seasons (and no, by “brightly coloured” we don’t mean a pop of pink or coral). When Rihanna wore green lipstick to the […]
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How to fix 5 of your most frequent makeup mistakes
Whether it’s because you only got a few hours of sleep or just because you’re really not paying attention, beauty blunders happen — and they happen frequently. It’s the foundation you’re suddenly too pale for, the lipstick you blindly applied to dry lips and the mascara that smeared around your eyes à la A Clockwork […]
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How to choose the best blush for you (from shade to formula and more)
Whether it’s vigorous exercise, embarrassment, an orgasm or extreme temperatures, our body’s response is one and the same: to blush. And that physical reaction of heat rising to our cheeks creating a distinct flush is something that only humans can claim. As long as we’ve been painting our faces, we’ve been mimicking this effect. “Blush […]
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The best beauty product packaging of all time: 15 iconic buys we’ll always love
What’s in a beauty buy? Well, endless market research, a handful of scientists and a host of retail wizards. And once a product is packaged and ready for the retail world, consumers (us!) are put to the test. And of course, there’s more going on beyond just the name game (hello, Nars Orgasm). Visually stimulating packaging […]
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