FASHION Magazine
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We get the scoop on Joe Fresh’s addictive Spring 2013 commercials (that song! the models! those dance moves!)
In the days of PVR it’s got to be near impossible to break the impenetrable attention span of TV watchers, but Canadian megabrand Joe Fresh seems to have done it with a slew of bouncy new commercials. Inciting Twitter buzz, Google searches and even a YouTube remake, Spring 2013’s ads have that same je ne se quoi as Gap’s mid-nineties “Khakis Swing” commercials. The song! The models! Those vibrant colours! It seems that everyone wants to know more, and we’re here to give our readers some answers.
Here’s the breakdown:
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Video: On set with Joe Fresh’s latest collection
In today’s exclusive preview video, we’re on set with Joe Fresh style director Adrienne Shoom as she walks us through the mightily covetable fall collection. Have a peek for yourself!
The post Video: On set with Joe Fresh’s latest collection appeared first on FASHION Magazine.
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What’s in your bag, Adrienne Shoom?
Photography by Erin Seaman Attention Joe Fresh fanatics. Today, we bring you the woman behind your favourite spring (and summer, and winter…) visions. As the brand’s style director, Adrienne Shoom heads up all styling and imaging for all of its marketing campaigns, print ads, commercials and in‐store visual campaigns. She’s also the champ behind the brand’s much-anticipated fashion week shows. So, how does she do it all? Here’s at least a partial answer.