FASHION Magazine

In the days of PVR it’s got to be near impossible to break the impenetrable attention span of TV watchers, but Canadian megabrand Joe Fresh seems to have done it with a slew of bouncy new commercials. Inciting Twitter buzz, Google searches and even a YouTube remake, Spring 2013’s ads have that same je ne se quoi as Gap’s mid-nineties “Khakis Swing” commercials. The song! The models! Those vibrant colours! It seems that everyone wants to know more, and we’re here to give our readers some answers.

Here’s the breakdown:

See the Tom Ford Spring 2013 Ad Campaign photos »

Joining the ranks of Prada, Marc Jacobs and Michael Kors, Tom Ford’s just-released Spring/Summer 2013 ad campaign takes us back to the swinging sixties. This time, the much referenced decade has been given a refreshing spin through Ford’s signature seductive lens, with four shots starring a Barbarella-style Karlina Caune and James Bond-esqe Simon Van Meervenne outfitted in Tom Ford’s latest designs.

The buzzed-about bondage-inspired gladiator heels that Anne Hathaway wore to the New York Les Miserables premiere are prominently featured in the ad, making for a slight tinge of the perverse—another Tom Ford signature. While Hathaway’s pair were completely vegan, the ones featured are made of patent gold leather and will also be available in croc print.