FASHION Magazine

Gender differentiation was of no importance at the Jeremy Laing Spring 2014 show. Which model—male or female—wore what was only a matter of sizing, according to Laing. The same went for the “not so pretty looking” beauty: Male and female models alike were given matte skin, courtesy Cover Girl Clean Whipped Creme Foundation ($9, well.ca). In order to ensure an on-trend velvet texture, Cover Girl makeup pro, Amélie Ducharme, applied the foundation with a heavy hand. (The more product, the more matte the finish!) Aside from skin, models’ eyebrows were the focus of the face. Ducharme filled them in with a dark shade of Cover Girl Brow and EyeMakers ($5, well.ca) and then brushed brows upwards to look “more manly.”

The clean, crisp look of Steven Tai’s future sport Spring 2014 collection was consistent with the hair and makeup for the show. Covergirl makeup pro, Amélie Ducharme, aimed to make girls appear “natural but still done”. First, skin was primed using Covergirl Clean Makeup Sensitive Skin ($8, well.ca) and blush was applied wider and lower than it normally would be to make models “look like they were shy,” explained Ducharme. Skin was then given a dewy finish using a rather unconventional skin product: lipgloss. Ducharme applied a pea-sized amount of Covergirl Wetslicks Lip Gloss in “Clear Radiance” ($7, well.ca) to the back of her hand and, using a sponge, dabbed it onto cheekbones and well as a little on the temple, nose, and top of the lip. A light sweep of mascara, and this fresh, spring look was complete.

Behind the scenes at last night’s Calla Spring 2014 fashion show in Toronto, tables were littered with brightly hued strands of fabric (which were later weaved into models’ hair), as Cover Girl makeup pro Amélie Ducharme and Pantene Pro-V consulting stylist Justin German created a youthful, fun look to match the collection’s easy breezy California vibe. Taupe eyeshadow was applied lightly into the crease and along the bottom of the lashes, just enough to frame the eye and give it shape and depth, explained Ducharme, who used Covergirl Eye Enhancers 3-Kit Shadow in “Café au Lait” ($7, well.ca). The inner corners of eyes were highlighted with Covergirl Flamed Out Shadow Pencil in “Ginger Flame” ($8, well.ca). Velvety skin was achieved using Covergirl Clean Whipped Creme Foundation ($9, well.ca) and cheeks were pink with a hint of shimmer. Brows were filled in slightly darker than their natural colour and brushed upward to convey a young, wild and fresh look.

Last night at The Shows in Toronto, the backstage was bustling as Covergirl makeup pro Amélie Ducharme and Pantene Pro-V consulting stylist Justin German created a look for Bellavance’s Spring 2014 collection described by Ducharme as sport meets city. Dewy skin was achieved using Covergirl Clean Liquid Makeup Sensitive Skin ($8, well.ca), while apples of the cheeks were given a sporty flush using Covergirl Cheekers Bronzer in “Copper Radiance” ($7, well.ca). Eyes were swept with shimmery orange and white shadows along both the upper and lower lash lines. Covergirl Smoky ShadowBlast in “Citrus Flair” ($9, at drugstores) was used on the outer half while Covergirl Flamed Out Shadow Pot in “Blazing White” ($5, well.ca) lit up the inner half of the eye. This contrast in colour, as well as the bare bottom lashes, were intended to make eyes appear large and round, explained Ducharme. The final step was a neutral, soft pink lip created with a light coat of Covergirl Lipslicks Smoochies Lip Balm in “Be Sweet” ($6, well.ca).