FASHION Magazine

Summer is coming to an end. There, we said it. Now let’s move on. With just one more week until the first day of school, students (and their shopping-crazed parents) are running around town to pick up last-minute supplies before that first-period bell. By now, you should have your dorm necessities and your first day […]

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Technology has made our lives exponentially easier: we’re constantly updated on breaking news, and we can shop for last-minute necessities without leaving the comfort of our own beds. Hell, we’re even able to find true love via smartphone, thanks to the ever-growing list of dating apps available (even celebrities use them!). Unless you’ve been living under […]

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A photo posted by Kim Kardashian West (@kimkardashian) on Nov 12, 2015 at 1:29pm PST We can probably all agree on one thing: Photoshopping is the worst. It reiterates the false perception that all women must look a certain way, it creates unrealistic standards of beauty for kids and teens and adults, and it arguably […]

The post Why airbrushing isn’t (always) so bad appeared first on FASHION Magazine.

When it comes to style apps on your phone, what are your must-haves? My old standbys are pretty basic (I’m a Vogue Runway girl). Recently, though, I discovered another digital fashion tool to add to my collection: COAT. Essentially, COAT is an app that operates the same way my mom did when I was in […]

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A photo posted by King Kylie (@kyliejenner) on Sep 15, 2015 at 5:57am PDT Kylie Jenner launched her app/website (TheKylieJenner.com) last fall, and if you’re into the Kardashian klan at all or simply a huge beauty and fashion junkie, you’ve probably checked it out. And yes, it’s not easy downloading the app, not only because […]

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Depending on your hair type and the salon you go to, an average blowout (wash and dry) costs about fifty or sixty dollars. It’s also nearly impossible to book a last-minute appointment unless you’re going to a blowdry bar (and it’s not like the city’s full of them). For me, all of these things lead […]

The post Uber for blowouts: GlamLeague is the new app that’s literally going to change your life appeared first on FASHION Magazine.

We’ve all been there—sitting at the nail salon, holding up a manicurist because we’re unable to decide between the midnight blue or dark burgundy. Now there’s an answer! Brought to you by ModiFace, Virtual Nail Salon is, well, just that. The app, available for both iOS and Android, allows users to realistically see how shades and nail art will […]

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If you’re like me, sometimes the hardest part of going to the gym (besides actually going to the gym) is figuring out what to do once I get there. But now, thanks to Nike, that “what to do at the gym?” guesswork is no more. The sportswear juggernaut recently launched the Nike Training Club (NTC) app and with over 115 workouts and 120 drills available, it’s basically like having a peppy personal trainer in your pocket.

When it comes to sharing news or a sneak peek at a new collection, brands are starting to feel a little “been there, done that” with the major social media channels. Thankfully, with apps there’s always something new waiting in the wings. So move over, Facebook, Pinterest and Instagram: Snapchat is quickly becoming the publicity tool of choice for fashion and beauty brands.

This morning, Nars shared its upcoming Guy Bourdin holiday makeup collection via the blink-and-you-miss-it app. The 10-second preview was sent out to those who had added the Narsisisst account to their friends list and it’s a move that successfully combined every-gal access with insider exclusivity.

However, they’re not the first brand to use Snapchat: Earlier this month, Rebecca Minkoff embraced the app during New York Fashion Week. The unheard of marketing move was announced via Twitter and allowed users to receive Snapchats of looks from the Spring 2014 collection before they hit the runway.

The current fitness landscape provides endless ways to track your every mouthful, workout and calorie burned. As Lisa Jeans knows, the outcome isn’t always healthy.

Sweaty and breathing hard, I pulled out my phone and opened MyFitnessPal. After morning Ashtanga yoga and a sunset run along the Vancouver Sea Wall, my “calories remaining” count was 1,000. I was ecstatic—I had burned more than I had eaten. An advisory in red letters popped up: “Based on your total calories consumed for today, you are eating too few calories.”

“I’ve been caught,” I thought. I may have started using the app to help me train for a 10k run, but I have struggled with an eating disorder in the past, and at times I fall back into the vortex of anorexic thinking.

Technology is democratizing the fitness industry. While you might not be able to work out with a celebrity trainer, you can sweat like Serena Williams (in theory) with the Nike Training Club app. Smartphone and tablet users have access to hundreds of custom get-fit programs, meal plans and activity monitors to keep them on track and provide a social media cheering section. But they have their limits. “An app is you working on this project by yourself,” says Dr. John Berardi, co-founder of Precision Nutrition, a health coaching company that has developed an online tool to help serve its clients—he calls the new paradigm Fitness 2.0. “You don’t get wisdom, you get information.”

Celebrity stylist Rachel Zoe is going digital for her latest fashion-infused project. The star of The Rachel Zoe Project has partnered up with social gaming giant Crowdstar to create a new mobile fashion game: Covet Fashion. The exciting Apple iOS app allows users to style digital avatars in current season, shoppable trends. As Zoe commented to WWD, “everyone can and should have style, and what better way than to experiment and play with it online?”

For those of us who are constantly on the go, there’s nothing like a great app to add a little efficiency to our daily routines—because let’s face it, we could all use an extra 10 minutes of sleep in the morning. And in the true spirit of social networking, this fresh new fashion experience allows users to share their styled looks with the whole Covet Fashion community.

Have you ever purchased a nail polish only to discover you already have a near-identical shade at home? Or been so confused about what new moisturizer or face wash to try that you wish you had some friend’s advice while in the store? Well, it’s time to enlist the help of your phone! Since we recently rounded up six fashion apps that may have ultimately changed your lifestyle for the better, it should come as no surprise that there’s just as many incredible beauty-focused apps out there. From colour coordinating your makeup with your outfit to getting instant reviews on just-launched beauty products, here are five apps that you need to download ASAP.