FASHION Magazine
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Montreal fashion week diary: Day 3 with Denis Gagnon, Mulcair, and DUY
Photography by Jimmy Hamelin For his Spring 2012 presentation, Montreal’s fetish designer Denis Gagnon switched gears from his usual stoic strut to a playful prance. Creative mise-en-scene by master Dick Walsh in the ultra-luxe environs of Birks jewellery store saw exuberant smiling models whizzing through a rotating doorway and parading before the camera pit before dramatically shimmying up and down the aisles as if searching for a runaway Pomeranian. All the while, a vintage French soundtrack added a retro feel to the “Marlene Dietrich meets Laura Ashley” look. One model looked ready for a game of tennis in her white sneakers and strapless drop-waisted silk jumper that was belted just above the chest—tennis, that is, in Gagnon’s universe. Despite the show’s Holly Golightly-like optimism, Gagnon’s cutesy floral separates never strayed too from his familiar avant-garde vibe, which surfaced here and there in black and white dominatrix detailing. After the gender-bending finale where the bride and groom shared a sweet kiss, nobody argued that 11 a.m. was too early for Champagne!