FASHION Magazine

The world of wearables just got a whole lot chicer. Louis Vuitton has launched its first smartwatch: The Tambour Horizon. The latest addition to the luxury powerhouse’s Tambour collection (the iconic watch that began LV’s watchmaking story in 2002), the Tambour Horizon mixes elegance with connectivity—how 2017 is that? Conceived in Paris (the case was […]

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The Google Home smart device is a hands-free, voice-activated home system that can act as your personal sous-chef in the kitchen (Command: ‘Ok, Google, start cooking’) or your next party’s living room dj (Command: ‘Ok, Google, play a few dance videos from YouTube’). Beyond managing tasks around the house and answering queries that you would […]

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In the summer of 2015, I was in Montreal and on a whim visited Musée d’art contemporain. Inside the space, I saw a line about 15-people deep and decided to wait. Thirty minutes later, I walked into a small dark space, the size of a large walk-in closet. A museum employee helped me don a […]

The post I Tried Google Daydream and Now I Want More appeared first on FASHION Magazine.

The Google phone is finally here. Say hello to the Google Pixel and Pixel XL, the first phones to officially be labelled “Made by Google,” meaning the search-engine giant has engineered the hardware as well as the software. The 5-inch Pixel and 5.5-inch Pixel XL are available in three colours: Quite Black, Very Silver and Really […]

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Imagine going a day without Google and YouTube. Sounds insane, right? Chances are that at least a handful of the hair and makeup tricks in your arsenal started with a YouTube tutorial. And don’t even get us started on how many times we’ve consulted Google for solutions to makeup mishaps (btw, diaper rash cream works […]

The post The 15 most googled makeup questions—answered appeared first on FASHION Magazine.

As far as fashion lookbooks go, there are a few brands that really know what’s up. Beaufille, for example, consistently produces gorgeously shot, I-want-to-curl-up-in-your-world-and-live-there lookbooks. Ultra-luxe houses like Louis Vuitton and Hermès also release unique LBs that we covet season after season. But when it comes to digital innovation in the world of apparel, Toronto-based clothing […]

The post Introducing the first-ever Google Streetwear View lookbook appeared first on FASHION Magazine.

Fashion loves buzzwords. From arm party to It girl, these trendy terms infiltrate our minds, our Twitter feeds and our cocktail banter. Midway through the Spring 2015 collections during New York fashion week last September, there was a new bumper crop: artisanal, sock bootie, athleisure. But one in particular was light years ahead of them […]

The post Is wearable technology really the next big thing? We explore fashion’s whole new world appeared first on FASHION Magazine.

Good news for Google Glass enthusiasts: Diane Von Furstenberg has added wearable computer frames to her list of accessories. After a noteworthy year for the designer, with the 40th anniversary of her legendary wrap dress, the announcement of her new E! reality show, and the 5th annual DVF awards, she’s turning her love for the […]

The post Google Glass is about to get fashionable thanks to Diane Von Furstenberg appeared first on FASHION Magazine.

For the past few years, we’ve become accustomed to fashion titans like Diane Von Furstenberg and Nina Garcia sporting Google Glass to fashion shows. Even before they hit stands, the first-edition prototypes have become the ultimate in techy covetables at $1,500 a pop. For those who have actually tried a pair though, you’d know that […]

The post Google Glass sets its sights on fashion with Luxottica partnership appeared first on FASHION Magazine.

The fashion world is made of trendsetters, early adopters, and well, we’ll just skip all the rest. Without us, sneakers would be for gym use only and wearing white after Labour Day would still be considered taboo. When it comes to technology, recent developments (Opening Ceremony’s collabo with Intel for one) have shined a light on our innovative knack as well. But amidst all this forward thinking, one element still has a big question mark hanging over its head: video. First came the fashion week livestream. Then came the fashion film craze. Now, there’s another burgeoning fad: the shoppable video. What does it all mean for fashion’s tech future?

In 2012, Ssense launched the “world’s first shoppable music video” starring Iggy Azealia, Diplo and Fki in the shopping site’s designer wares. Since, its been tried by Gucci, Juicy Couture and last year, added as a functionality on Youtube. And while one would think this technology would have major retail implications (if someone had given me the direct path to Gwen Stefani’s bindi, lord knows I would have traded my life’s savings), the shoppable video still seems like somewhat of an enigma. Are people actually clicking?

Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).

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Jay Strut

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Jay Strut

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Jay Strut

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Jay Strut

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Jay Strut

For Torontonians interested in fashion, Jay Strut is a name you come across fairly often. Blogger by day, DJ by night, the jet-setting trendsetter developed his now-recognizable Jay Strut brand name in high school. Since then, Strut has been documenting his outfits, projects and adventures on Twitter, Instagram and his well-known blog JayStrut.com. A self-professed workaholic who hates weekends, Strut says that a typical day for him consists of “emails, emails [and more] emails.” So it’s no surprise that his dedication to various social media accounts (he’s been running his Twitter for 6 years) has not gone unnoticed.

A Toronto Fashion Week front row fixture, Strut’s been featured in The Globe & Mail, New York Magazine, Toronto Life and more. His projects have seen him crossing paths with Riccardo Tisci, Elie Saab and Michael Kors. The collaboration he’s enjoyed the most so far, however, was a recent two-day Google+ hangout with Donatella Versace and her team. The experience was facilitated by Strut’s rising popularity on Google+, on which he has over 627,000 followers. Some would consider an interview with Donatella slightly intimidating (cue heart palpitations from just thinking about it!) but Strut was quick to shake the “interview” label away saying, “It’s fashion talk and I love fashion!”

So how does a local blogger end up on Google+ with an international icon? We got to know the man behind the brand for our Social Media Star feature.

Have you ever purchased a nail polish only to discover you already have a near-identical shade at home? Or been so confused about what new moisturizer or face wash to try that you wish you had some friend’s advice while in the store? Well, it’s time to enlist the help of your phone! Since we recently rounded up six fashion apps that may have ultimately changed your lifestyle for the better, it should come as no surprise that there’s just as many incredible beauty-focused apps out there. From colour coordinating your makeup with your outfit to getting instant reviews on just-launched beauty products, here are five apps that you need to download ASAP.