FASHION Magazine
-
Are shoppable videos the future of fashion?
The fashion world is made of trendsetters, early adopters, and well, we’ll just skip all the rest. Without us, sneakers would be for gym use only and wearing white after Labour Day would still be considered taboo. When it comes to technology, recent developments (Opening Ceremony’s collabo with Intel for one) have shined a light on our innovative knack as well. But amidst all this forward thinking, one element still has a big question mark hanging over its head: video. First came the fashion week livestream. Then came the fashion film craze. Now, there’s another burgeoning fad: the shoppable video. What does it all mean for fashion’s tech future?
In 2012, Ssense launched the “world’s first shoppable music video” starring Iggy Azealia, Diplo and Fki in the shopping site’s designer wares. Since, its been tried by Gucci, Juicy Couture and last year, added as a functionality on Youtube. And while one would think this technology would have major retail implications (if someone had given me the direct path to Gwen Stefani’s bindi, lord knows I would have traded my life’s savings), the shoppable video still seems like somewhat of an enigma. Are people actually clicking?
-
The Weekend To-Do: Toronto gets a pop-up shop brunch, new music from Edmonton makes us swoon and don’t forget about the Olympics, of course!
Illustration via Quentin Jones/Nowness Plippity-ploppity goes the rain, and pippity-poppity goes the shopping. This weekend, when we’re not watching designer-clad athletes dodge raindrops in London, we’re checking out temporary shops across the country. Popping up in unlikely locales, get your wardrobe fix everywhere from frescoed-in-spray-paint back alleys to restaurants best known for their house-music brunch service. But who wants house music when you have the latest band from Edmonton on your Rdio?
-
All the lovely ladies crowd into New York’s New Museum to toast the launch of Ari Seth Cohen’s Advanced Style coffee table book. View the pics!
Photography courtesy of Sara Ventura/NOWNESS.com Oldsters at the New Museum converged in technicolour flocks while young things, no longer bright by comparison, looked greenly on. For once on a champagne-soaked night in New York City, the “it” girls weren’t girls at all. They were women with lives as rich as their Chanel bags, faces to live up to their fascinators. They were maybe even, unironically, “ladies.”
It was the launch party for Ari Seth Cohen’s new coffee table book, Advanced Style, published by Powerhouse and based on the popular blog of the same name—and accompanied by a several-minute video that premiered on Nowness.com in March. Guests were happy to watch it again: with advice like “young women, you’re going to be an old woman someday, so don’t worry about it!” and “someone doesn’t like what I’m wearing? I don’t give a shit!” it’s probably the feel-best fashion film any of us has seen. Iris Apfel‘s in it, and so is Tavi, for whom rad granny style is a major inspiration.
“These women are some of my best friends,” said Cohen, who wore a Floridian pink suit he’d bought for $80 in Chinatown. “They’ve definitely influenced my own style—they’re so liberated!” Ilona Royce Smithkin, an ebullient half-pint of a woman with Tang-dyed hair and mink eyelashes to match, tugged impatiently on his sleeve. He had another book to sign. “We don’t have all night,” sighed an elegant woman in mounds of paste jewellery and piles of clashing silk. “We might not even have another five minutes!” replied her friend, and they cackled together. They did not seem to care when the party ended, so long as they were the stars of it.
-
Watch Lara Stone star in Mercedes-Benz’s new Oz-inspired film. Plus, we’ve got the exclusive behind-the-scenes photos!
As part of their 2012 Icons of Style campaign, Mercedes-Benz has re-imagined Dorothy’s windswept journey to Oz. Premiering on Nowness today, the Alex Prager–directed short has Lara Stone in the role of the luckiest girl in the world, the backdrop of the moody Californian desert in place of good old Kansas, and the Benz SL […]
The post Watch Lara Stone star in Mercedes-Benz’s new Oz-inspired film. Plus, we’ve got the exclusive behind-the-scenes photos! appeared first on FASHION Magazine.
-
Tyra Banks is apparently modeling again and we’ve got video proof!
Remember when Tyra Banks used to be a model? It’s been so long since we’ve seen the TV host/expert smizer actually doing what she became famous for, that we were pretty shocked to see her back in the swing, starring in the Nowness video of the day, entitled Strike the Pose. Filmed by photographer Marcus […]
The post Tyra Banks is apparently modeling again and we’ve got video proof! appeared first on FASHION Magazine.