FASHION Magazine

Fall’s hottest accessory may be tiny but it sure packs a punch. From Alexander McQueen’s spooky skeletons to Moschino’s retro tapes to Topshop’s power puffs, designer bag charms have charmed their way into our hearts and our hands, adorning our bags while simultaneously putting the haute into hang time. Think of them as the new […]

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Not that it’s a huge surprise, seeing as they are basically the #BalmainArmy, but it was officially confirmed today that Kendall Jenner, Gigi Hadid and Jourdan Dunn are the stars of the Balmain x H&M collection, due out November 5th. “When you love the Balmain world, you love the models that are part of it too. Kendall, […]

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If you’ve ever come back from vacation with a suitcase full of new clothes, you’re probably pretty familiar with the thrill of responding, “Oh, this old thing? It’s from Paris,” to anyone who asks. Well, it looks like those days are done, as one of Europe’s best-kept secrets hits Toronto today and Montreal in October. […]

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With our beauty game on high alert for every new trend and trick we can spot, especially during fashion month, our makeup bag has been in need of a serious update. But before your wallet cowers even further in the depths of your purse, H&M has come to the rescue and has finally launched their very […]

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There’s no denying it, jeans are a closet essential. They’re the first date go-to, the Sunday morning brunch uniform and the casual Friday staple. They survive suitcase abuse, concert dance marathons and nights out paired with the spindliest stilettos. Dress them up, or dress them down, denim will always hold a place in our hearts […]

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In the fashion world, declaring black is back is just about as revelatory as suggesting florals for spring. The perennial colour never disappears; it just gets reinvented. Kind of like denim. This September, H&M is bringing two of these classics together with Denim Re-born, an 11-piece capsule collection of recycled denim, made exclusively in shades […]

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We don’t need to tell you that H&M has the fast fashion game on lock, but now the brand has set out to create a beauty line that can keep up with that pace. The full H&M beauty collection will be released this fall in select stores, and the line will eventually make its way to […]

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Between our Spring 2015 fashion trends guide, top 10 beauty trends of the season, and your complete guide to spring cleaning (your beauty products, at least), you’re hopefully well on your way to enjoying the warmer weather as your most stylish, well-groomed self. Now that you’ve got your outfits, hair and makeup down pat, it’s time to […]

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Well, it’s official: COS is coming to Canada. For those have been lucky enough to dip into H&M’s sophisticated sister stores in Europe (or most recently in New York), you’ll know all about what that means for your wardrobe. But for those who don’t, here’s a quick primer: COS, which stands for Collection of Style, […]

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Jump to trend: SEVENTIES | MINIMALIST | SAFARI | SPORT CHIC With the promise of warmer weather coming up, there’s no better time than now to start prepping your spring wardrobe. While every single one of the top 10 trends may not be for everyone, we’ve narrowed down our four favourites that can easily work […]

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“If it ain’t broke, don’t fix it” seemed to be the mantra during the first batch of Fall 2015 shows of Paris Fashion Week. But who says playing it safe is always a bad thing? Bright and early yesterday morning, ex-Hermès designer Christoph Lemaire and his design partner Sarah-Linh Tran showed a pretty near flawless […]

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See the top fashion moments of 2014 » Normcore notwithstanding, it’s been quite the year in style. From the industry’s growing appreciation for big butts to Rihanna’s general existence, it’d take, well a year, to recount the best moments all over again. But because that’s not even a realistic option, we’ve selected 13 standout events […]

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