FASHION Magazine

They’re not only crazy talented, this year’s Olympic athletes are also seriously stylish. While we may not understand all the technical aspects involved in certain summer sports like fencing (seriously, what’s an appel?), we consider ourselves pros when it comes to designer duds. With the 2016 Olympics in Rio de Janeiro right around the corner, […]

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As editors, we get a peek, often months and months in advance, at what’s coming next. It’s hard not to put parkas on our wishlists in the height of summer and have bikinis on the brain in February. Thinking ahead is one of the best parts of the job, especially when it comes to the […]

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With the long weekend coming up quick and lots of time outside on the itinerary, it’s time to dig out the picnic basket from the back of the closet. Packed full of mini sandwiches, fresh strawberries and baby bottles of something sparkly to drink, you’re all set for a day in the sun. Once you’ve […]

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A photo posted by Chloe Grace Moretz (@chloegmoretz) on Apr 14, 2016 at 1:48am PDT When the weather begins to change, a new hair story surfaces. While trends come and go, there are certain lengths and styles that will forever remain in our rosters. That being said, our rather unusual climate as of late has […]

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Musical sharpshooter and environmental activist M.I.A. is releasing a new song and video today to raise awareness for World Recycle Week (happening April 18-24) and H&M’s Garment Collecting Initiative. In “Rewear It,” launching today on hm.com, M.I.A. chants, “Regenerate the nation” while dancing on rooftops, beaches, landfills and city streets, along with a chorus of […]

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The best part about accessories is that they have the power to totally transform an outfit, even if you’re still wearing the jeans you’ve hung onto since high school. A brand new bag, a bright suede platform or a choker necklace (that maybe reminds you of those high school days too) are really what bring […]

The post 8 spring accessory trends, 22 ways to wear them appeared first on FASHION Magazine.

Last night kicked off the reopening of H&M‘s Canadian flagship store at Toronto’s Eaton Centre, as well as the launch of H&M Home. The newly renovated store, which covers over 57,000 square feet, is now one of the ten biggest H&M stores in the world, and it shows. Full of what feels like a never-ending […]

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As if the epic 700-product beauty line that H&M launched back in the fall wasn’t enough, the brand is launching Conscious Beauty, a line of 30 eco-friendly, sustainable, organic products. Created to complement H&M’s Conscious fashion collections, which the brand describes as “good for people, the planet and your wallet,” the beauty line features aluminium-free […]

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Mother Nature is stealing degrees left, right and center. The morning commute has become a chilly one and hot chocolate has officially entered the regular morning rotation. The time has come to think about a coat that will see you through from the first gust of flurries to April’s soggy slushfest. If you’ve got to […]

The post How to wear fall’s top coat trends: 4 hit styles, infinite outfit opportunities appeared first on FASHION Magazine.

The day has finally arrived. After weeks of nail-biting, edge-of-our-seat excitement, the Balmain for H&M collection has officially dropped as of this morning at 8am. For every buzz-worthy collab that happens, we’re always just as curious to see the combat wear of the fashion enthusiasts on the scene. With many fans lining up since the […]

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If you haven’t circled November 5th on your calendar with a big fat red marker already, we’d suggest you get on that because the Balmain for H&M collection is officially landing in stores this week. Let’s just say you really don’t want to snooze your alarm for this one. Trust us. For the past couple […]

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There’s just something about fresh out of the box boots. And a brand new bag between our fingers. And the swing of a fresh statement earring… Stores are suddenly stocked with a million tempting accessory options. But how to choose? Whether you’re replacing last season’s salt-stained standbys, or splurging on something new just because, there’s […]

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