FASHION Magazine
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It’s a tie! The Mercedes-Benz Start Up crowns 2 winners for Spring 2014, plus all the looks from the 8 finalists
Photography by Jenna Marie Wakani See the Mercedes-Benz Start Up Spring 2014 collections »
It was a tough decision.
So tough, in fact, that choosing a winner of the Mercedes Benz Start Up competition at World MasterCard Fashion Week proved impossible.
So last night, the judges, including myself, did the only possible thing we could think of: we declared two winners.
Edmonton’s Malorie Urbanovitch and Montreal’s Matiere Noire share the prize: mentoring from industry experts, editorial coverage in FASHION Magazine, and a runway show at the Fall 2014 collections in Toronto. Judge and Holt Renfrew’s vice president Ruth Ann Lockart lauded Urbanovitch’s strategic decision to focus her business on washed silks, a market niche. Her pale, loose-cut dresses were topped with chunky Italian-made knits that have a whiff of modern grunge.
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Montreal Fashion Week: The top 38 looks, 10 moments and Spring 2014 trends
Photography by Peter Jensen See the top 10 moments from Montreal Fashion Week Spring 2014 »
Montreal Fashion Week has wrapped its 25th season with Spring 2014. On the heels of an official statement announcing major structural changes (read: budget cuts) to the biannual event as soon as February 2014, there was a wistful “end of an era” wind in the air. Will we say goodbye to Arsenal as our MFW headquarters? Will there be runway presentations next year? Only time will tell. But before we look ahead and contemplate the future, let’s look back at spring 2014 top 10 moments. Be ready for the return of black and white and sheer fabrics next spring and summer.