FASHION Magazine

The Body Wash, Polish and Balm in Joe Fresh Bath‘s Wash & Go with Joe kits ($8, joe.ca) come in fresh and zesty scents–grapefruit, lemon, lime, nectarine, pomegranate or marine–to sluice away the jet fuel, while each 50 ml product’s juicy pop of pink, yellow, green, orange, red or blue is a delightful diversion when […]

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Beauty editor Lesa Hannah went backstage at Joe Fresh Style (see the collection) on Wednesday night to find out how the beauty team created the show’s clean, beachy look. See all of FASHION‘s coverage of LG Fashion Week.

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Does not autostart, suitable for blog embeds. We chat with designer Joe Mimran about spring’s underwear-as-outerwear collection. SEE THE FULL COLLECTION

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The show for Joe Fresh Style is always a madhouse, with all and fashion sundry up to the rafters to see what Joe Mimran [watch our interivew] had cooked up for his grocery store brand. Part of the hype is wondering which big names Mimran will bring in to stalk his catwalk. This season it was Keith Richards’ daughter, Theodora Richards, who danced her way out of an opening stumble. The lineup also included rising Canadian stars Amanda Laine, Addison Gill, Kori Richardson and Tara Gill. Anyway, on to the clothes.

The look, in a word, was underwear. Gingham bras and bloomers, a sweater body suit, body con dresses (okay, body shapers, but they were worn as dresses) and high-waisted shorts with non-existent legs (see: no-pants). Transparency cropped up everywhere from organza blouses and filmy silk onesies to mesh tees with delicate rosette appliques. A vintagey lace coat was another take on the same idea of see-through coverage. In some cases it was hard to tell what was meant as clothing and what was meant as underpinning, but trying to distinguish the two almost misses the point.

See our gallery of the show after the jump.

Since moving to the ‘hood just over 6 months ago, this fashionable girl has been loving the fashionable events that take place on this side of Yonge Street. Even more so this week with soirees on back-to-back nights. Tuesday we were headed to the recently opened Jezebel on the hip Ossington strip where Joe Fresh and Rethink Breast Cancer were launching the latest incarnation of the cute bullseye tee.

Vancouver

Nifty for Fifty: Samples, new and vintage items from Adhesif Clothing, Milt, Julie Hebb, Sassy Vintage, Three Stone, MotherTrucker, Toddlebunny, and Patina on sale for under $50. (April 19 and 20, 12 to 6 p.m., Pacific Palisades Hotel, 1277 Robson St.)

Style Finds and The Conveyor Belt:  Vintage clothing, shoes, accessories and jewellery, plus pieces from designer Terri Potratz’s Larry line. (April 18, 12 to 5 p.m., Grace Gallery, 1898 Main St.)

Last Wednesday’s Joe Fresh Style runway show was full of crisp, clean sportif—complete with quilted skirts,  sheer mesh and a knit jumpsuit. As always, Fashion Week goers clamoured to see what Joe had on tap for fall and which big Canadian faces would come down the runway. (This season: Irina Lazareanu, Amanda Laine and Taryn Davidson). FASHION talked to designer Joe Mimran post-show about the collection, speed skating style and that cozy little onesie.

I enjoyed the show last night. It looked very warm. 

“It was nice and cozy.”

We’ll start with the inspiration. What was your starting place for the collection?
“It really started with this whole idea of skating and the first thing I drew out was the down skirt. I wanted to have it in very teacup shape because it’s got the bones in it and it really does give this whole sense of skating. And then from there it kind of got into speed skating and the notion of our Canadian speed skaters and that’s where the cat suit came from.

Pink Tartan
The Pink Tartan lady is so not a lady this season. At the Fall 2009 show on Wednesday night, she’d jettisoned every ounce of femininity out the window and morphed into an androgynous being. To create a “boyish” look, L’Oreal Paris official makeup artist Eddie Maleterre created a completely neutral face with matte skin, contouring the cheeks with powder four shades darker than the model’s skin tone.

Packed schedule on the LG roster with some of Toronto’s most well-known labels – Comrags, Andy Thê-Anh, Pink Tartan and Joe Fresh Style.  Time to rev up those fashion batteries and re-gloss those air-kissers…

Comrags [watch our interview] designers Joyce Gunhouse and Judy Cornish delivered a strong Fall 2009 collection.  And if the wool plaids, printed knits and florals didn’t wow you (as if they wouldn’t…) then surely the large bouquets presented to the designers by the Comrags’ kids during their runway bow would have touched your haute little heart.

{FASHION WEEK SPRING 2009 TORONTO}

By Sarah Casselman

Today at the tents people are talking about:

– The Toronto Star article about FDCC prez Robin Kay’s rather, er, foggy moment – Sore feet – The K-Swiss shoes in the Evan Biddel gift bag- Which after party to hit (The answer? Joe Fresh Style at Fashion House)

On with the shows…