FASHION Magazine

Joe Fresh Style has teamed up with Rethink Breast Cancer to create this year’s Canadian edition of the Fashion Targets Breast Cancer–with the famous target done in wine, berry and fuchsia. At $12, this not only qualifies as a steal, but a good deed, too. And for an extra $4, you can pick of a […]

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Though I’m probably asking for trouble sporting these clean white jeans from Joe Fresh during ice cream season, at only $19, it’s a risk I’m willing to take.

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This simple-with-a-twist (ha!) vest from Joe Fresh ($19, joe.ca) is a nice layering piece that slips easily into a laid-back spring wardrobe.

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Around this time of year I usually need a new pair jeans, because frankly I can’t be bothered to steam out road-salt stains on already frayed hems. And for $39, I don’t feel like too much of a lazy spendthrift when I mosey over to Joe Fresh Style (joe.ca) and nab a pair of their […]

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Now that we’ve had a chance to mull over the happenings of Toronto Fashion Week (and the two weeks plus of pre-fweek presentations), we’ve whittled down our favourite moments from fall shows. Click the images below to see our picks, and catch up on all our coverage at fashionmagazine.com/attheshows To see the full collection, click […]

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The Joe Fresh Style show is always a crowd pleaser. Flying in top models (Crystal Renn and Kirsten Owen), debuting the new single from Shawn Desman and filling the front row with local celebs and socialites gave the show must-see buzz. While the last few seasons at Joe have shown crystal clear messages on the runway, last night’s presentation was more of a mash-up of fall’s hottest trends. With fun fur, military, sweatpants, and schoolboy, the show had much more of as street-style focus. Piece by piece, there were lots of lust-haves. Tricked-out biker boots, chain-strap bags, puffy jackets and all of the faux fur bits are sure to be big hits once they hit Loblaw and Real Canadian Superstores in a few months, but the show missed the cult caché of the past few seasons.

See the full Joe Fresh collection after the jump.

Where heels are neither reasonable nor desirable, brogues have been appearing as the practical shoe of choice (in place of the once ubiquitous ballet flat). This creamy Joe Fresh Style pair ($59, joe.ca) is perfect for strolling sunny spring streets sans-socks. Eager to see what Joe Fresh has cooked up for Fall 2010? Catch our […]

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Joe Fresh Style announced today that Crystal Renn and Kirsten Owen will be the guest models at the brand’s Fall 2010 presentation next week. Booking top models has become a regular feature of the Joe shows. Past presentations have featured Coco Rocha, Irina Lazareanu, and for the Spring 2010 show, Theodora Richards.

Canadian weather puts a larger-than-average strain on one’s outwear resources. We must have several lengths, weights and fabrics at the ready in case it is either warm, frigid or rainy–or all three–that particular day. This grey faux-leather bomber from Joe Fresh Style ($49, joe.ca) isn’t going to change any of that, but it just so […]

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Theodora Richards—the 25-year-old model progeny of Patti Hansen and Keith Richards—is, you imagine, a high-rolling rock heiress. Mustn’t her trust fund be just heaped with Rolling Stones royalties? And modelling still pays, right? In the past few years, she’s fronted for Burberry, Erin Kleinberg and—alongside big sis Alexandra—French Connection. This spring, she joins fellow rock […]

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If someone had told me a few weeks ago that I’d find my latest eye make up obsession at the Real Canadian Super Store, I would have stuck my nose up at them and then back into my Sephora catalogue. But it’s true: the Fine Liquid Eyeliner by Joe Fresh Beauty (joe.ca) handles like a […]

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Toronto’s LG Fashion Week has found a new home. After living in tents at Nathan Phillips Square (a few short blocks from our office), then last season at King and Shaw, the show is moving to an indoor spot with 40-foot ceilings in nearby Liberty Village. FDCC prez Robin Kay told The Toronto Star that the runway will be inside the building, which will also have a tent erected outside.

The FDCC has also released a roughed in schedule with a start date of Sunday, March 28. (The shows close Thursday, April 1.)