FASHION Magazine

Does not autostart, suitable for blog embeds. We chat with designer Joe Mimran about spring’s underwear-as-outerwear collection. SEE THE FULL COLLECTION

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The show for Joe Fresh Style is always a madhouse, with all and fashion sundry up to the rafters to see what Joe Mimran [watch our interivew] had cooked up for his grocery store brand. Part of the hype is wondering which big names Mimran will bring in to stalk his catwalk. This season it was Keith Richards’ daughter, Theodora Richards, who danced her way out of an opening stumble. The lineup also included rising Canadian stars Amanda Laine, Addison Gill, Kori Richardson and Tara Gill. Anyway, on to the clothes.

The look, in a word, was underwear. Gingham bras and bloomers, a sweater body suit, body con dresses (okay, body shapers, but they were worn as dresses) and high-waisted shorts with non-existent legs (see: no-pants). Transparency cropped up everywhere from organza blouses and filmy silk onesies to mesh tees with delicate rosette appliques. A vintagey lace coat was another take on the same idea of see-through coverage. In some cases it was hard to tell what was meant as clothing and what was meant as underpinning, but trying to distinguish the two almost misses the point.

See our gallery of the show after the jump.

Since moving to the ‘hood just over 6 months ago, this fashionable girl has been loving the fashionable events that take place on this side of Yonge Street. Even more so this week with soirees on back-to-back nights. Tuesday we were headed to the recently opened Jezebel on the hip Ossington strip where Joe Fresh and Rethink Breast Cancer were launching the latest incarnation of the cute bullseye tee.

Last Wednesday’s Joe Fresh Style runway show was full of crisp, clean sportif—complete with quilted skirts,  sheer mesh and a knit jumpsuit. As always, Fashion Week goers clamoured to see what Joe had on tap for fall and which big Canadian faces would come down the runway. (This season: Irina Lazareanu, Amanda Laine and Taryn Davidson). FASHION talked to designer Joe Mimran post-show about the collection, speed skating style and that cozy little onesie.

I enjoyed the show last night. It looked very warm. 

“It was nice and cozy.”

We’ll start with the inspiration. What was your starting place for the collection?
“It really started with this whole idea of skating and the first thing I drew out was the down skirt. I wanted to have it in very teacup shape because it’s got the bones in it and it really does give this whole sense of skating. And then from there it kind of got into speed skating and the notion of our Canadian speed skaters and that’s where the cat suit came from.