FASHION Magazine

I remember 7th grade health class, the sound of boys giggling in the background, while a million questions filled my head… all of which I was way too terrified to ask out loud. You’ve probably had a similar experience, too. However, gone are the days of hiding tampons up your sleeves or experiencing that horrible […]

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Marc Jacobs’ new fragrance Oh, Lola!, described by the designer as the more sensual sister to Lola, his previous bestselling scent, is proving to live up to its Lolita namesake.

The ad for the fragrance, which features teenage It girl Dakota Fanning and was photographed by Juergen Teller, has been banned in the UK. The British Advertising Standards Authority claims they received complaints that the ad is sexualizing children since Fanning is seen holding the bottle between her legs while wearing a short skirt. Coty, the company that produces the fragrance disagrees with the BSA’s rulings, arguing that the ad isn’t indecent since it doesn’t show “any private body parts or sexual activity.” They also point out that the fragrance’s target audience (people age 25 and over) wouldn’t find the image offensive since it appears alongside similar images in “highly stylized fashion magazines.”

On the other hand, Jacobs may possibly consider the ad a success, since he picked Fanning to star in the campaign because he thought she could be a contemporary Lolita—seductive, yet sweet.

Madonna is like the gift that keeps on giving, and this time around she’s giving to the fashion world. After the success of her Material Girl line with daughter Lola, Madge is launching her own lifestyle brand called Truth or Dare.

The line will be geared towards Madonna’s core constituency of fans, women ages 27–50, and will showcase “the duality of [Madonna’s] image, a power icon intertwined with feminine beauty.” A little tough girl mixed with her recent preference of a more demure style? Sounds perfect.

Next year will bring a fragrance and accessories line, including footwear and handbags, and an intimates collection will later follow—which we assume won’t include any Gaultier-inspired cone bras.