FASHION Magazine

Yesterday it was announced that Georgia May Jagger will be the new face of Madonna‘s Material Girl clothing line, appearing in a back-to-school campaign set to launch this fall. While Jagger has appeared in campaigns for Hudson Jeans and Rimmel London cosmetics, working with Madonna seems to be a dream come true. Despite her rather enviable rock ‘n’ roll pedigree (what with Mick Jagger and Jerry Hall being her parents, no big deal) it seems Jagger was quite the Madonna fangirl while growing up. She told Vogue UK:

Madonna is like the gift that keeps on giving, and this time around she’s giving to the fashion world. After the success of her Material Girl line with daughter Lola, Madge is launching her own lifestyle brand called Truth or Dare.

The line will be geared towards Madonna’s core constituency of fans, women ages 27–50, and will showcase “the duality of [Madonna’s] image, a power icon intertwined with feminine beauty.” A little tough girl mixed with her recent preference of a more demure style? Sounds perfect.

Next year will bring a fragrance and accessories line, including footwear and handbags, and an intimates collection will later follow—which we assume won’t include any Gaultier-inspired cone bras.

By Bianca Teixeira

When Madonna frolicked about in a hot-pink dress singing about being a “Material Girl” back in 1985, we doubt she imagined being sued for ownership of the phrase 26 years later.

L.A. Triumph, a brand that has been selling their own line of junior girls’ clothing under the name since 1997, is taking the singer to court, claiming that her use of the phrase in reference to her Material Girl collection creates confusion for buyers.

The label is demanding that Madonna’s line—for which Kelly Osbourne is the face—turn over all profits made since its launch last summer. Both sides will see the inside of a courtroom in mid-October. A judge has already denied the request by the superstar to have the case thrown out, with Madonna’s reps insisting that she is the “senior user” of the phrase.

Will the real Material Girl please stand up?

Metal princess, sometimes singer, and TV personality Kelly Osbourne’s adding a new title to her list: poster girl. The new face of Madonna and daughter Lourdes Leon’s clothing line, Material Girl, was in Toronto yesterday for the fall collection launch at the Bay to partake in a fan-filled Q&A session with eTalk’s Tanya Kim—during which she heralded the likes of Gaga for “putting bravery back into fashion.” Known for her call-it-like-it-is honesty and humour, Osbourne was in full force yesterday when we chatted before her appearance, describing her style as the drunk Marilyn Monroe and poking fun at the perfumers behind her scent for the day: “It’s by a company called Mûre et Musc, and it’s really spelled like ‘extreme,’ but they try to make it fancy by [pronouncing] it differently.”

Read our interview »
View photos from yesterday’s event! »

Boys of Milan & Paris FW2011 from Justin Wu on Vimeo. By Gillian Pryor and Meagan Wilson Ooh boys! Toronto’s own Tommy Ton creates a drool worthy video, managing to get all the most beautiful male models to lip-synch to the Dandy Warhols’s “Bohemian Like You” during the Milan and Paris fall menswear shows. [Jakandjil] […]

The post Fashion news: Boys boys boys, Kelly Osbourne is back in front of the camera and more movies from Miuccia appeared first on FASHION Magazine.

The Material Girl has landed: Madonna and her daughter Lourdes’s juniors fashion line, Material Girl, will be arriving at The Bay this spring. [The Star]

Canadian designer Thomas Tait is one of the recipients of the British Fashion Council’s NewGen program, which will help him show at London Fashion Week. Other winners include Mary Katrantzou, Holly Fulton and Louise Gray [Vogue UK]

January Jones bares all in Versace‘s spring 2011 ad campaign. The Mad Men actress appears in the ad–which was shot by Mario Testino–wearing nothing more than Versace heels, a handbag and her birthday suit. [Fashionista]

Bloggers are noticing that images of this male model from a Japanese Vogue Hommes shoot looks suspiciously like Lady Gaga. The performer’s stylist, Nicola Formichetti styled this shoot and tweeted “Lady Gaga As A Boy For Vogue Hommes Japan?”  [Oh No They Didn’t via The Cut]

Another fashion “mystery”: Madonna and daughter Lourdes have chosen a face for their upcoming Material Girl line for Macy’s. The name hasn’t been announced, but it’s hinted that she’s known for her rocker style when she isn’t on the set of a certain hit TV drama. Basically, it’s Taylor Momsen. [The Cut]