FASHION Magazine

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While London Fashion Week just ended and the shows in Milan started this morning, we’re going back to revisit the fourth and final day of Montreal Fashion Week. This year Groupe Sensation Mode launched a new event, Exhibit 22, that showcased up-and-coming designers. Most of the invitees were from Montreal, including Betina Lou by Marie-Ève Émond. New discoveries included knitwear designer Maude Nibelungen and accessories line Aime by W. by Bertrand W. Delancourt. I’ve also been personally following fellow local ladies Evelyne Fay from White Label and Hayley Gibson from Birds of North America, but I must send out a special shout-out to B.C.-boy Earl Luigi from LLUI—we’re both from the Philippines and I love how he incorporates Filipino textiles into his work.

Betina Lou’s cute clothes are secretary-chic, and we can’t get enough. Created by Montreal designer Marie-Eve Emond, the collection is full of high waists, decorative buttons, fur collars, and subtle details, resulting in classic, almost vintage-looking pieces that are simple enough to wear every day. It’s easy to imagine girls scooping up these threads and pretending to live their lives in a François Truffaut film.