FASHION Magazine

While we all attempt to leave toxic masculinity behind, more and more men are taking the time to tend to their well-being, and the industry is responding. The men’s personal care market is booming, with global forecasts predicting that it will grow by more than $100 billion over the next 10 years. Canadian men of […]

The post Upscale Barbershops Are on the Rise in Canada appeared first on FASHION Magazine.

Gone are the days that male celebs would shrink away from a little men’s grooming such as some well-placed concealer or hairspray before stepping onto the red carpet. “Now my clients come in and say, ‘Make me look like you did for X person,’” says LA-based men’s groomer Lauren Kaye Cohen, who has been prepping […]

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The male grooming industry has blown up to become a multi-billion dollar trade, but through its soaring success, much of which is due to the beard movement, the industry has failed to recognize one particular customer with incredible buying power — Black men. Whether located on their heads or face, the needs of Black men’s […]

The post Texture Talk: Aaron Wallace is Serving the Grooming Industry’s Underrepresented Customer — Black Men appeared first on FASHION Magazine.

Meet Jacinta Kanakaratnam, the Toronto-based founder of The Veddas, a super-curated and locally-made men’s grooming line made up of simply a beard oil and balm. Pulling inspiration from Ayurvedic wellness, a centuries-old Indian practice centered around healing, the finance-professional-turned-grooming-entrepreneur, who’s of Sri Lankan heritage, was inspired to create her own line of beard products geared […]

The post My Story: How Jacinta Kanakaratnam is Putting Men of Colour Front and Centre Via Her Grooming Line appeared first on FASHION Magazine.

With Father’s Day only a few shopping days away, crunch time to find the dudes in your life the perfect “ I appreciate you” gift is now. Most men have a grooming routine in some shape or form, so we’ve rounded up some awesome bathroom essentials that are sure to make him smile. From beard […]

The post 13 Great Grooming Essentials You Can Still Get Dad for Father’s Day appeared first on FASHION Magazine.

Tips, tricks, and product recos to reach your best beard potential while quarantined.

The post Here’s How to Grow and Maintain a Beard the Right Way appeared first on FASHION Magazine.

Now that the Stanley Cup is over, playoff beards and bro flows are being shaved off and trimmed as hockey players like Sidney Crosby and Mike Fisher gear up for their off-season pastime of choice: hitting the golf course. Athletes’ superstitious body hair rituals aside, men’s grooming habits are evolving. For one, Gen Z sees […]

The post Men’s Grooming Is Having A Moment in Toronto appeared first on FASHION Magazine.

A video posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on Mar 28, 2016 at 2:48pm PDT A few months ago, Kylie Jenner revealed one of her favourite moisturizing primers (particularly for oily skin). Maybe you’re not someone who spends a lot of time thinking about Kylie Jenner’s skincare routine, but I certainly am. So imagine my […]

The post 5 Beauty Products You Can Steal From Your Dude appeared first on FASHION Magazine.

Thought contouring was only for women? We went backstage at TOM 2016 and learned that that could not be farther from the truth. Which makes sense, because who needs a chiseled, defined jawline more than male models? And to make our first time backstage at TOM even more exciting, it also happened to be M.A.C’s […]

The post TOM* Fall 2016 beauty: The biggest trends in men’s grooming (so much contouring!) appeared first on FASHION Magazine.

A photo posted by champagnepapi (@champagnepapi) on Sep 9, 2015 at 9:27pm PDT I could write about glitter nails and green lipstick ‘til the cows come home, or we could all get a little more serious about the biggest beauty trends of 2015 and applaud the gender norms we saw obliterated. This year, dudes got […]

The post The 20 biggest men’s grooming trends this year, from man buns (duh) to Drake’s beard appeared first on FASHION Magazine.

I’ve been getting text messages from everyone saying “there are super hot guys at the gym now!” It’s because everyone’s gearing up for Pride. My trainer, Zyad, has a lot of clients right now who came to him asking for the “Pride body.” To get ready for Toronto’s Pride Week, I’m mostly eating a high-protein, […]

The post All about that Pride body: A painstakingly detailed guide to what it takes to look your best appeared first on FASHION Magazine.